influencer marketing predicitions 2021 with industry experts

At the Grin Gets Real Podcast we’ve had the opportunity to talk with industry leaders and experts in the world of influencer marketing. We’ve interviewed academics, agency directors, and representatives from various software platforms on which practices work best and how to get the most out of an influencer program.  We asked each of our…

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Top 5 Ways to Personalize Your Customer's Shopping Experience for Ecommerce

When it comes to personalization, in-person showrooms appear to have a “one-up” on eCommerce – at first glance. But thanks to the latest in analytics, social media, and mobile shopping technology, concierge retail is manifesting itself online, with or without the aid of brick-and-mortar stores. eCommerce personalization is the latest expression of a premium customer…

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cross platform content marketing on social media

Most marketers want to diversify social media activity to reach more audiences. Reaching audiences on multiple platforms, however, can prove time-consuming, especially if you’re not sure how to do it efficiently. Cross-platform content marketing seems complicated at first glance. Thankfully, we can take a closer look at what cross-platform marketing is and how some brands…

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quick guide to customer advocacy marketing

Brands are looking for more cost-effective ways to advertise themselves online. And the secret is increasingly more obvious – loyal customers often make the best brand promoters at little to no cost. Customer advocacy focuses less on what the brand has to say and more on what customers have to say about their brand experience.…

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instagram inapp shopping 2021

According to research conducted by AudienceProject, two-thirds of Instagram users in the United States go on Instagram every day. Not only are users perusing great content, they are engaging other users over their favorite online purchases. Image via Statista Though it is not the only platform to do so, Instagram has launched several new updates…

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top esport influencers 2021

eSports remains an emerging category of athletics that is strictly virtual. Today, millions of gamer athletes compete formally and informally online across nearly every age group under 40. With the rise of esports emerges a new and fresh group of engaged influencers. Here are our top 20 picks for esports influencers to watch in 2021.…

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How to Run Brand AR Filter Campaigns

Brands, influencers, and creators are finding new ways to engage fans using Instagram’s augmented reality (AR) features. Though Instagram AR filters are not new, Facebook (the tech mastermind) continues to offer new upgrades and customization for creators. What are Instagram AR Filters? Instagram AR filters are virtual objects or animations that overlay video footage on…

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Quick Guide to IGTV for Brands and Influencers

Instagram has quickly become the most feature-prolific social media channel in history. In the last few years, Instagram has launched countless new features, and many of them are receiving immediate, positive feedback. One recently launched favorite is IGTV.  Here’s how it works. What is IGTV? Launched in 2019, IGTV (Instagram TV) is Instagram’s response to…

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Instagram updates that impact influencer marketing campaigns 2021

Instagram has been busy during 2020, either launching or updating fun features for users and influencers. Brands have even more compelling ways to promote their products on Instagram and recycle influencer content as they approach 2021. The State of Instagram Going Into 2021 While Facebook, Twitter, YouTube, and TikTok remain leading channels for influencer marketing,…

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what are influencer pods?

Within the broader conversation of fake followers and influencers, influencer pods represent a technique often used to inauthentically increase influencer engagement rates.  Influencer pods can be tricky. Some influencers see positive results from working in these pods. But at the end of the day, influencer pod activity deceives brands about what’s actually happening on an…

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Top kid influencers 2021

As today’s youth grow more versatile with mobile devices and developers create more kid-friendly apps, young influencers are stealing the show. Here are our top fifteen picks for kid influencers to watch in 2021. What to Look For in Kid Influencers When it comes to collaborating with minors (and in most cases, their parents), there…

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opt-in influencer networks

Influencer networks, or influencer opt-in networks, is a transactional way to streamline the influencer marketing process. Also referred to as the “middleman” approach to influencer marketing, brands can use these networks to find easy influencer-brand partnerships. But before you try an influencer network yourself, there are some serious setbacks to this approach. The influencer network…

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