influencer marketing dark posting whitelisting paid media strategy

Social media marketing has not stopped evolving since its inception. Likewise, digital marketers have looked for more nuanced ways to leverage their social media advertising. The rise of influencer marketing has also forced digital marketers and ad platforms to create new opportunities for brands to extend their reach and drive sales. One such example of…

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integrate influencer marketing into your paid media strategy

Organic social content creates a foundation for a strong online presence. But organic social reach has its limitations. That’s why a sustainable marketing mix nearly always includes some form of paid advertising. For smaller brands, organic reach alone can sustain operations and even trigger powerful word-of-mouth marketing. But at some point, growing brands need to…

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Influencer Marketing Guide for Ecommerce

Even before COVID-19 sent consumers home to shop from their smartphones, online shopping had surged over traditional brick-and-mortar shopping and continues to climb. Today, eCommerce is a thriving environment with millions of digital storefronts and premium products available only online. ecommerce received another boost in the last three years as a result of influencer marketing.…

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How to Integrate your Influencer Marketing into your Social Commerce (s-commerce)

Social media is not just a place for friends and families to connect – it’s also a marketplace wherein online communities exchange feedback on some of their favorite brands, products, and services. From this ecosystem emerged a new eCommerce trend known as social commerce (S-commerce).  What is Social Commerce (S-Commerce)? Social commerce is consumers’ ability…

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ambassador vs influencer program

Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still, differences exist between these two word-of-mouth marketing approaches and understanding those differences will allow you to scale your program with more intentionality. Word-of-mouth Marketing Models in 2020 Earned media, otherwise known as word-of-mouth marketing, is easier…

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influencer fee structure

Negotiating with influencers and identifying a fee structure is often one of the most challenging parts of scaling your influencer program. Without experience, it can be difficult to know whether your influencers are overcharging. Establishing your influencer fee structure doesn’t have to be an awkward conversation between you and your influencers, especially if you know…

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activate influencers influencer activations

Influencer activations signal the start of your influencer campaign. They play an important role in the overall influencer marketing program. What is Influencer Activation? When you’ve connected with that influencer and vetted them, it’s time to activate them into a new campaign. Influencer activation occurs the moment that you and your influencer agree to work…

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influencer marketing case study Lume Cube

Who is Lume Cube? “We’re a company that helps creators achieve their visions through lighting.” – Trevor Farrow, Marketing Manager at Lume Cube The founders of Lume Cube noticed that the camera industry was constantly producing smaller, high-quality devices like the GoPro and smartphones with 4K video–but that lighting wasn’t following that trend. There was…

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influencer community

Now that the “secret is out” regarding the success of influencer marketing, more brands are flooding the influencer space. And as more businesses take advantage of influencer partnerships, many are trying to cut corners using transactional relationships and influencer agencies. But authenticity – the critical attribute that powers influencer marketing success – comes from nurturing…

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influencer management

Influencer management is the key to a sustainable influencer program. A critical component of maintaining a robust influencer program is nurturing quality relationships with your influencers. These relationships must be collaborative and genuine if you want maximum returns from your influencer marketing campaigns. Consumers can spot or inauthentic influencer content. If it seems that an…

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how to track influencer instagram stories

More and more influencers are engaging audiences via Instagram Stories. Brands partnering with these influencers are also noticing higher engagement metrics using stories, especially after Instagram added its story swipe-up feature. However, Instagram Stories can be intimidating for marketers that are unfamiliar with them. Without proper planning, tracking performance metrics from Instagram Story influencer campaigns…

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