Food micro influencer couple

One of the oldest and most popular influencer niches on social media is food and cooking. These food micro influencers are generating awareness for the latest cuisine trends, as well as encouraging fans to try different types of food and recommending quality brands. The evolution of foodie influencers When Instagram was brand new, one of…

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Artist creator drawing on a computer

Just how big is the world of social media and social commerce? Most likely, it’s bigger than you think. In less than a decade, Instagram (the leading social platform for creators and influencer marketing) increased drastically to nearly 40 million users with 1,000 or more active followers. The social media phenomenon now represents an entirely…

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TikTok app on a phone

TikTok has revolutionized the social media landscape for brands and creators alike. The shift to exclusively short-form video content forces a rapid evolution for brands hoping to keep up, but has also produced a fresh batch of innovative creators ripe for a new era of influencer marketing. TikTok invested in its creators early and facilitated…

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Keyboard and tablet with graphs and metrics on it

Knowing how your customers really feel about your brand is a huge advantage for ecommerce and DTC brands. That’s why marketers are increasingly interested in measuring social media sentiment. The rise of influencer marketing requires brands to expand their perspective on what success looks like for their creator partnerships and social media strategy. Sentiment analysis…

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Someone sketching digitally surrounded by art

Wealthy merchants commissioning artists dates back to ancient times and became its own legitimized economy during the European Renaissance. Traditionally, creatives struggle to earn a living unlike their technically-skilled counterparts. But thanks to patrons, artists can enjoy a comfortable lifestyle while they focus solely on what they do best. Today, Patreon.com is the leading arts…

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Woman of color taking a selfie

With more outspoken minority voices and a shifting economy, brands are recognizing the need to honor all members of their audience. Influencers of color are drawing attention to new buying trends as formerly marginalized communities overcome unique life challenges to encourage greater diversity in modern retail marketing. Why is equal representation important? There is great…

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Four people in facemasks looking at their smartphones

Many shoppers are still experiencing concern and uncertainty due to the lingering global effects of COVID-19. But with the rise of new social channels and more creator content, brands are leveraging influencer marketing during a pandemic to connect with audiences in more meaningful ways and bypass the negativity brought on by COVID-19. Why COVID-19 isn’t…

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Gen Z member looking at an iphone

Generation Z is taking social media by storm, both as the fastest-growing user base and next batch of authentic content creators–Gen Z influencers. Who is Gen Z? Generation Z, or Gen Z, is the youngest adult consumer generation to date. Born in the mid-90s just as the Internet became commonplace in the United States, these…

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People toasting with wine

Technology and COVID-19 are transforming how brands connect with consumers in 2021. One of the more interesting shifts in retail strategy is the sale and distribution of alcoholic beverages, in particular how it has affected wine marketing strategy.  Wine makers have traditionally depended on marketing events and distributors to scale their brand. But all of…

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Man holding a phone

When considering Instagram vs YouTube, both social media channels are over a decade old. And since their launch, both deserve credit as the longest-standing influencer marketing channels online today. Although old by social media standards, neither are by any means outdated. Each continues to compete with emerging apps (like TikTok and Twitch) while also pushing…

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Teen reading a book in front of three tied up smartphones

A shadowban might just be a minor inconvenience for the average social media user, but one of these unexpected and often easy-to-miss penalties could severely damage your influencer marketing program if not immediately addressed. Social media and influencer managers must keep close watch for any sudden loss of engagement, followers or any other red flags…

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Tattooed man sitting at a work desk next to a phone

The explosion of tattooists showcasing their work on Instagram has also paved the way for brands to tap into a younger, “edgier” demographic by partnering with these tattoo influencers who captivate millions of fans with their unique skill set.  A shift in tattoo perception over the years Tattoo art and body modification is nothing new.…

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