arts and crafts influencers

Arts and crafts influencers are gearing up for Spring projects. As such, marketing managers seek to harness the hopeful and creative moods of their consumers as they emerge from the winter season. This year in DIY influencers offers a strong line-up. We’re excited to share our top 25 Instagram, YouTube, and blogger craft influencers for…

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how to drive revenue with influencer marketing

There are several common objectives for an influencer marketing campaign. The most common is to drive revenue.  For those just getting started with influencer marketing, establishing clear sales goals will help you leverage the power of influencer marketing ROI.  As you begin managing influencer campaigns, you’ll quickly discover that driving revenue is not the only…

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how to measure and track roi on influencer marketing program

Do you manage an influencer marketing program but are unable to tell how well it’s working? You’re probably already aware that your program’s return on investment goes much deeper than immediate sales. While initial results from an influencer marketing program can be overwhelmingly profitable, an influencer campaign’s ROI offers both short and long-term profitability.  In…

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How to Find, Build and Sustain Influencer Relationships

Why is the brand-influencer relationship so important in 2020? There’s no doubt that the relationship between influencer and audience is pivotal.  With an authentic bond, the influencer is a trustworthy source of advice, a fellow traveler who has succeeded in some part due to their obvious passion. Through their content, they lovingly show followers how…

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roi on influencer user generated content

Are you tired of spending time and money on copy and ad designs that fall flat and fail to have an impact? This is a common problem for marketers today. Customers have to sift through so much noise to hear your brand message.   But if you’re watching other brands that have a great connection…

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Relationship Marketing - The Art of Influence and Experience

Just as you would be reticent to engage a random stranger that walked up to you asking you to convert to their religion, consumers will look the other way and keep walking (or scrolling) to avoid another obnoxious sales or marketing experience. Brands are shouting at them through every possible physical and digital medium. Despite…

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top diy influencers in 2020

Top influencers in the world of DIY bring passionate fans, expertise, and authenticity to highly-engaged followers all over the world. Their affable, clear instructional content perfectly pairs with sponsorships, affiliate marketing, cross-promotions, and a variety of other marketing channels. We’ve put together a list of DIY influencers—in a variety of industries—and found seven who vividly…

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how to use influencers in experiential marketing

In 2018, The New York Times declared “dangerous days for advertisers.” There is too much noise, and consumers can shut it out with ease.    As a result, traditional marketing costs are increasing as impressions are harder to come by. Now that it’s 2020, and marketing trends are digital, traditional advertising has even more competition…

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find influencers in 2020 influencer search tools

You know that an influencer marketing campaign is one of the best ways to bring in new clients and expand your brand awareness, but finding influencers can be a significant challenge. How do you narrow down all the potential influencers to just those that fit your needs? You want to make sure that you find…

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top 5 tools every influencer marketing manager needs to run successful influencer program

The volume of tasks that an influencer marketing manager must keep up with is almost unbelievable. Everything is on the move, and the influencer marketing manager must keep up if he/she hopes to achieve maximum influencer ROI.   Thankfully, the right influencer management tools not only help the manager keep up: they can make the…

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