The ultimate guide to YouTube influencers & video categories grin influencer marketing

YouTube stands the test of time as one of the leading social media channels for influencer marketing. Many brands were running influencer campaigns on YouTube long before the creator economy became a formally established industry. But just like the world of social commerce, the world of YouTube creators has morphed and grown in many ways.…

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How to Find Influencers - Using Data to Find the Perfect Fit grin influencer marketing

Over time, many marketers develop a strong intuition when it comes to finding the right creators to showcase their brand. But that only comes after they’ve taken the time to dig deep on influencer and campaign performance metrics. But which metrics are most important when it comes to finding the right influencer?  There’s no one…

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grin influencer marketing - Top 2021 Influencer Marketing Summer Campaign Ideas

This summer is perhaps one of the most highly anticipated summers ever for North American consumers. As COVID-19 vaccinations lower the number of pandemic cases, the economy is opening back up. That means that lockdown-weary people are emerging from their homes. Kids are out of school, temperatures are warm, and in-person experiences are back on…

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How to recruit influencers with Instagram DMs grin influencer marketing

For some, a frustrating component of their influencer program is figuring out how to get creators to respond to collaboration requests on Instagram. The struggle is real – influencers are busy and often function as “production companies in a box” for themselves and their brand partners. They simply don’t have time to reply to every…

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grin influencer marketing Instagram Creator Week - Everything you need to know for your brand

More brands are invested in the creator economy than they’ve ever been. For this reason, creator platforms – such as Facebook, Instagram, and TikTok – are expanding their content-building and social commerce features. A notable milestone in the evolution of the creator economy was Instagram’s Creator Week in June. If you work with influencers, here’s…

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grin influencer marketing Top 30 TikTok fashion influencers in 2021

A growing trend on TikTok are outfit-of-the-day, or #ootd, videos where fans get ideas on clothing styles for work, home, recreation, and formal events. Users can’t seem to get enough of their favorite creators trying on clothing releases from high fashion brands, as well as everyday favorites at one’s local Target or Walmart. TikTok fashion…

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grin influencer marketing Influencer marketing technology: What tools are there & how do you use them?

Influencer marketing is a fast-growing market with proven results. But even for those experiencing positive ROI, the amount of time and organization required to collaborate with creators authentically is time consuming. Brands used to work with influencers through opt-in networks that acted more like job boards. But an increasing number of influencer marketers are now…

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LGBTQ influencers to watch for Pride Month 2021 grin influencer marketin

Pride Month is an exciting time to show support for diversity and inclusion among your target audience and influencers. Brands everywhere have the opportunity to use their voice to showcase their favorite LGBTQ influencers. Why Pride Month matters to your brand Before the 1980s, it was illegal to be trans in many cities across the…

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the influencer marketing funnel grin influencer marketing

In marketing, a balanced approach frequently requires a longer view of the customer journey. As marketers, we visualize strategy in terms of a funnel framework.  And while influencer programs work within a greater marketing approach, many aren’t always sure how to recruit creators and structure campaigns in line with that greater marketing mix. For this…

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customer advocacy guide grin influencer marketing blogs step by step

Building brand love means nurturing meaningful relationships with your customers. Leveraging your brand fans through a customer advocacy program is a great way to expand your reach and increase sales. As such, a customer advocate is any loyal customer who champions your brand among their personal and professional relationships, both on and offline. These advocates…

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