Upset man screaming at a laptop

When you find that perfect influencer, everything just works. Campaigns with the right influencers can deliver up to a 20x return on investment. When you achieve this level of influencer success, you can ride that marketer’s high for months. But what happens when performance dies or isn’t there at all? In most cases, you know…

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Two mobile gamers

Mobile devices have ushered in a new era of digital gaming over the last 15 years. Now, with more than 2.2 billion players worldwide and a variety of options to seamlessly integrate relevant ads into gameplay, the mobile gaming industry is ripe for influencer marketing by partnering with mobile gaming influencers.  An overview of mobile…

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Woman taking a selfie with a dalmatian

A study by Statista estimated that Americans likely spent almost $110 billion on pet supplies in 2021 alone. Leading the pack of pet buyers is a growing category of animal influencers. The direct-to-consumer (DTC) model increases the variety and quality of pet care products, and buyers want to know which products are best for their…

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Woman reading an article while drinking coffee

In recent years, brands have been finding new ways to promote their products conversationally through social posts and informative content. This approach has led to a demand for content commerce where brands can nurture more meaningful connections with buyers. “Why, all of a sudden, have retailers decided to become publishers? To answer this question, ask…

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Someone taking a picture on their smartphone of dishes of food

Food influencers and beverage influencers are some of the most open-hearted social media personalities on the planet. They are curious, creative, and scientific, all at the same time. If your brand is considering partnering with food and beverage influencers, here is our line-up of the best ones to watch in 2022. Food and beverage influencers:…

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Esports team

Esports is an increasingly popular category of organized virtual competition. Today, millions of gamers compete formally and informally online across nearly every age group under 40. With the rise of esports comes a new group of engaged influencers.  What are esports about? Esports encompass all things pertaining to video games on PC, consoles, virtual reality…

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Twitch streamer sitting at a gaming desk

Brands that want to reach a wider audience in 2022 should look no further than Twitch – the king of social media live video streaming.  Despite Twitch users consuming more than 18.6 billion hours of content in 2020, most marketers have still yet to realize the potential of the platform founded just over a decade…

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Woman taking a selfie

Instagram is one of the first platforms to launch what is now referred to as the Creator Economy. Before influencer marketing was a well-established approach, ecommerce brands scanned Instagram for users who knew how to connect with audiences and set trends as audiences tuned in less to brands and more to people.  Years later, thousands…

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Woman filming herself on a smartphone

Influencer recruiting is the key to running successful influencer campaigns. You want to be sure that the influencers you invest in are true brand storytellers and share not only the same audience, but also the same values as your brand. How to find influencers that will benefit a specific type of campaign still remains a…

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The Complete Guide to Athlete Influencer Marketing 1

People love compelling stories of those who’ve defied the odds and accomplished incredible feats. Nowhere is this quite so apparent as it is in the world of sports.  Athlete marketing is in many ways the start of modern influencer marketing. Today, social media has expanded the reach of athlete creators so that even individuals with…

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Person using a VR headset

Content marketing is the backbone of all forms of marketing and shapes the core of any successful marketing strategy. With relevant, up-to-date, high-quality content, brands can attract consumer attention, engage audiences, and drive conversions. But the way people consume content changes constantly and consumer marketing trends must change with them. As the digital landscape continues…

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