Refining your marketing strategy means identifying nuance. In other words, your influencer program goals will vary based on your marketing goals and the strengths of your influencers. Marketing experts teach that a mature marketing program follows a funnel pattern. Numerous marketing brands have created their own versions of the marketing funnel. No matter “how you…

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top 10 influencer negotiation tips

Influencer negotiation is a critical skill in today’s digital marketing environment. Many profitable influencer campaigns started with the kind of influencer collaboration that one can only achieve during goal-driven negotiations.   Great influencer relationship managers hone their negotiation skills. They recognize that the quality of an influencer program rises and falls on the quality of…

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influencer marketing for back to school campaigns 2020

Back to school marketing campaigns are looking much different than in years past, thanks largely to the current global pandemic. And while overall consumer back-to-school spending is not less, it has changed dramatically.   For eCommerce brands (like yourself) trying to anticipate and boost back-to-school spending, your marketing approach is likely to change. Because many…

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how to get leadership buy-in for influencer marketing budget

Influencer marketing for your brand strategy   If your brand does business online, you probably know that influencer marketing is one of the fastest-growing digital marketing strategies. And with good reason; recent influencer marketing statistics prove that it’s one of the most effective marketing methods today. One study shows that the influencer marketing industry will…

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EMV and IMV earned media value influencer media value

Metrics are the life blood of any meaningful marketing initiative. Among social media and influencer marketers, engagement metrics signal brand sentiment and investment returns. Encapsulating the full value of that engagement can be tricky. But marketers are using a more advanced metric known as earned media value. The goal of earned media value (EMV) and…

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influencer content whitelisting

For a relatively young marketing approach – influencer marketing – influencer content whitelisting is an even newer, more potent technique, further enhancing digital marketing ROI. As often occurs in any marketing program, consumer conversion alternates slightly in response to organic and paid advertising over time. Instagram whitelisting is a new intersection between these two worlds…

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best dad influencers 2020

Looking to add some creative dad influencers to your team? Here is our list for the top 15 picks for father influencers in 2020. What to Look for in Dad Influencers With a wide selection of stay-at-home and working fathers in North America and Europe, dad influencers are great brand promoters for a wide range…

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product seeding influencer gifting

Influencers and product seeding Influencer marketing is quickly becoming one of the most powerful tools in any marketer’s toolbox. And with good reason: partnering with influencers can be a valuable and cost-effective way to position your brand or product in front of the perfect audience of potential customers. A well-executed influencer marketing campaign can yield…

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best mom influencers 2020

If you’re looking to grow your brand’s reach during the Mother’s Day season (or promote motherhood any time of the year), this list of top mom influencers in 2020 will help you direct your recruitment efforts. What to Look for in Mom Influencers Mom influencers possess enormous clout among key buying audiences, namely other moms…

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instagram takeovers with influencers

If you’re looking to spice things up on your owned media channels, Instagram Takeovers may be just the approach you need. Takeovers have gained popularity in the last few years as influencers began infiltrating social media marketing – particularly on Instagram. Alongside user-generated content, takeovers represent one of the best versions of authentic media in…

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types of influencers and your objectives

The long debate on which type of influencers are the most effective in your influencer marketing campaigns has been ever relevant as brands seek to start their influencer programs. Nano, micro, macro, mega and celebrity influencers all have their place in your marketing mix, and it is how an influencer marketing manager sets their program…

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how to spot fake influencers

While social media is a positive tool for many, it can be difficult to sort truth from lies. As social media aggregators work hard to manage fake news, another negative reality about social media is that fake influencers occasionally dupe marketers. Fake influencers cost brands extra time and money. More importantly, they will not be…

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