Kulwant Nagi speaking

Kulwant Nagi launched his affiliate career on a broken promise.  His employer guaranteed him eight-hour days and a work-life balance. They did not deliver.  Kulwant’s 5 p.m. quitting time soon became midnight. Midnight turned into 2 a.m. until eventually the former verification engineer found himself sleeping in his office to ensure he delivered products on…

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Woman on a computer

In 2020, one drink produced more than 4 billion impressions and 250 million views, turning Dunkin’ into the most followed QSR brand on TikTok.  So, how can a single product launch transform a 72-year-old fast-food chain into social media royalty? Dunkin’ has always been a top contender in America’s breakfast wars. But to win, the…

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Man in a food truck talking to a customer

Consumers go hungry and brands starve when marketers serve stale campaigns in the creator economy. To stay fresh, brands need a dynamic strategy that satiates consumers with an experience they won’t soon forget.  Experiential marketing immerses consumers in your brand and product. The most successful campaigns pique all five senses, leaving behind a memorable experience…

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Woman with a yoga mat checking her phone

Negotiating with content creators and identifying a fee structure is often one of the most challenging parts of scaling your influencer program. Without experience, it can be difficult to know whether your creators are overcharging. Establishing your fee structure doesn’t have to be an awkward conversation between you and your creators, though. Rather, it can…

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gen z fashion influencer posing on a car hood

As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is the needle for the fashion industry.  The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy.  Sorry,…

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Six female Twitch streamers

When it comes to Twitch top streamers, most people think of men. That’s probably because a February 2022 survey revealed only nine of the top 200 streamers on Twitch were women. Despite this large disparity, women still show up and claim their place on the platform.  This tenacity makes female Twitch streamers ideal partners for…

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Woman taking pictures of products

The influencer marketing industry is expected to nearly double in spending between 2019 and 2023, and for a good reason: More than ever before, creators are impacting what consumers buy. And if you’re like most brands, you want to know how influencer-generated content can help you connect with your target audience. The value of influencer-generated…

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