influencer marketing software and spreadsheets

Marketers using influencers for the first time don’t need a full stack of automation tools. In fact, most influencer marketing programs start with spreadsheets.  But how do you know when it’s time to go from spreadsheets to automation? Identifying this breaking point is easier said than done.  In this article, we’ll discuss how you can…

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4 KPIs of influencer marketing

Whether you are just starting out with influencer marketing or already have an influencer program in place, there are several key performance indicators that every influencer marketing manager should consider to measure the success of their influencer campaigns. Check out GRIN’s quick guide to defining top KPIs used to reflect the true success of your…

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influencer marketing for service based companies

The demand for influencer marketing across all industries While influencer marketing has taken off quickly across some markets, others are slower to adapt. Nonetheless, as brands from all industries learn the nuanced skill of partnering with influencers, their marketing ROI takes off. Though influencer marketing as a formal marketing discipline is a relatively new phenomenon,…

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Influencers at any size Influencer marketing works because it engages customers in more organic ways than does traditional advertising. Furthermore, each influencer type can meet specific objectives within each stage of the buyer’s journey.  Influencer marketing managers identify influencer types by how many followers each influencer has. Most experts agree that there are four different…

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long term short term influencer relationships

In one of the most widely-covered influencer marketing case studies to date, Nielsen Catalina Solutions logged an astounding 11 times return on investment in direct sales from a campaign featuring White Wave Foods. Hundreds of smaller brands have reported similar numbers. In fact, many of these brands credit influencer marketing with elevating their business out…

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Ambassadors, Influencers and KOLs - What's the Difference? And How Should You Use Each in Your Influencer Marketing?

Influencer marketing is not isolated to social media marketing strategies. The term influencer marketing acts as an umbrella category that is truly identified as marketing relationships and the strategy of using relationships for a value exchange. Whether a brand is using affiliate marketing, partner marketing or social media influencer marketing the underlying strategy stays the…

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5 common objectives of influencer marketing

When you’re setting up your influencer marketing program, it’s important to set your objectives. With clear objectives you are better able to find the right influencers for your campaign, whether they are nano influencers, micro influencers, macro influencers or mega influencers. The right influencer marketing objectives will also help you align your campaigns to the…

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20 brands using tiktok influencers the right way

Tiktok Take Over TikTok is on pace to become the fastest-growing social media platform in history. For years, marketers looked to Instagram and YouTube as the leading influencer spaces, but TikTok is quickly becoming the new breeding ground for top influencers. Brands Switching to TikTok TikTok offers more engagement potential, including video duets, live reactions,…

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op five characteristics of a good influencer

Why Influencers Are Essential  Despite the ongoing fallout from the COVID 19 crisis, influencer marketing appears to be thriving. In a recent influencer survey, 70 percent reported that their audiences have turned to them for guidance on the crisis and the stay-at-home order. Seventy-three percent said they had already begun covering the crisis in their…

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tiktok influencers increase in demand

Long-hailed as the leading social media channels for influencer marketing, both Instagram and YouTube have a new contender: TikTok. This new social channel takes the best features from seasoned social media platforms, improves functionality, and adds unique engagement options.  TikTok reported 800 million monthly average users last fall at its 3-year mark. Early estimates predict…

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top tiktok influencers

Influencer marketing has expanded rapidly with the growth of users on TikTok. Not only has TikTok solidified its place in social media over the last year, but it may very well be on pace to overtake YouTube and Instagram in active monthly users. TikTok is more than a video social channel; it comes customized for…

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