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August 25, 2022 | 9:00am - 2:30pm PST

In today's creator economy, authenticity is everything. So how do brands cultivate genuine relationships with consumers? By partnering with real people—content creators who are seen as trusted sources among their community.

This one-day, virtual event will focus on helping brands:

  • Drive authentic relationships with consumers at scale
  • Cultivate honest endorsements from creators
  • Explore a full-funnel approach to influencer marketing

At the end of the day, you’ll walk away with all the insights you need for success in 2022 and beyond.

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Register for AUTHENTIC

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Agenda

 

Time Session Speaker
9:00am - 9:10am Welcome & Opening Remarks
9:10am - 9:40am Keynote: The State of Influencer Marketing AUTHENTIC Register 1Brandon Brown
CEO & Co-Founder
GRIN
9:40am - 10:00am The Halo Effect of Influencer Marketing
AUTHENTIC Register 2Steven Borrelli
Founder & CEO
Cuts Clothing
AUTHENTIC Register 3Brian Mechem
President & Co-Founder
GRIN
10:00am - 10:05am Break
10:05am - 10:25am The Science Behind Social Proof AUTHENTIC Register 4Shirin Oreizy
CEO & Founder
NextStep
10:25am - 10:55am The Perfect Fit
AUTHENTIC Register 5Lydia Lee
Senior Marketing Manager
Nutpods
AUTHENTIC Register 6Katya Allison
Director of Community
GRIN
AUTHENTIC Register 7Emily Drake
Influencer Marketing Manager
Athletic Greens
AUTHENTIC Register 8Megan Geiss Harrop
Creator Partnerships Manager
IPSY & BoxyCharm
10:55am - 11:00am Break
11:00am - 11:20am Pivoting from Ecommerce to Retail (and back!) Authentically
AUTHENTIC Register 9Michael Preysman
Founder & Climate Lead
Everlane
AUTHENTIC Register 10Katya Allison
Director of Community
GRIN
11:20am - 11:50am Diversity, Equity, and Inclusion in Marketing AUTHENTIC Register 11Bunny Ghatrora
COO and Co-founder
Blume
11:50am - 12:20pm Lunch Learn Live and AMA with GRIN's Creator Marketing Strategists
12:20pm - 12:50pm What Creators are Looking for in Brand Partnerships
12:50pm - 1:20pm Perfecting the Creator Mix for Brand Partnerships
AUTHENTIC Register 12Matt Marconi
Influencer Manager
Nutrabolt
AUTHENTIC Register 13Ali Fazal
VP of Marketing
GRIN
1:20pm - 1:25pm Break
1:25pm - 1:45pm How to Scale Your Program: 0 to 100 Part 2
AUTHENTIC Register 14Ethan Frame
Brand Director
Cuts Clothing
AUTHENTIC Register 10Katya Allison
Director of Community
GRIN
1:45pm - 2:05pm SKIMS: Growing an iconic brand through creator relationships
AUTHENTIC Register 16Jens Grede
Co-founder
SKIMS
AUTHENTIC Register 1Brandon Brown
CEO & Co-Founder
GRIN
2:05pm - 2:30pm Closing Remarks and Contest Winners

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.