Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
Vice President Strategy & Communications at Talent Resources
Bonnie Taylor is a public relations specialist and vice president of strategy and communications at Talent Resources—a celebrity-driven influencer marketing agency providing clients with custom, fully integrated social media campaigns. Last year, Bonnie spearheaded the agency’s new communications division, which now represents major brands, including Hemper, Payless, Ohza, Skinny Mixes, and more.
Bonnie formerly worked in consumer PR where she partnered on various campaigns with celebrity influencers like Rob Gronkowski, Jojo Siwa, and David Ortiz. Her PR background gives her a unique perspective on how brands can improve their messaging to create more authentic influencer marketing campaigns.
“I want the hyperlocal micro influencers who might only have about 50,000 followers, but they have like a 12% engagement rate. Guess what? They are going to give you the traffic, the numbers, the conversions that are going to prove that you should expand your reach. So it isn’t always these huge megastars that make an impact on your bottom line.”Audience size matters little when it comes to collaborating with influencers. Smaller creators who have an authentic connection with their target audience and a genuine love for the brands they promote are often the most effective when it comes to producing content that resonates with target audiences and drives conversions.
“Your digital program has to be locked up. More people are spending their time online than ever before. You can go to one powerful influencer and pay them for a post, and you could potentially have 3 million impressions in 24 hours.”Winning brands understand that influencer marketing alone isn’t enough to accomplish all of their goals in today’s creator economy. To be successful, they need a comprehensive approach that leverages experts from various fields who can help tell their brand story and get their products and services in front of the right audiences. In this episode, you will learn:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!