Is influencer marketing exclusive to direct to consumer ecommerce brands? Can influencer marketing strategy be applied to business to business (B2B) marketing strategy? Which social platforms should a B2B company use? Should they use micro influencers or KOLs (key opinion leaders)? In this episode of #FactCheck the GRIN team explores the power of influencer marketing in the B2B space and how it can be leveraged increase brand awareness and drive sales. Join GRIN as we dive into the intricacies of influencer marketing in the B2B space.   Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!