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Katya Allison

Director of Marketing
Content at GRIN

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About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Subscribe influencer marketing for b2b companies

Episode 7: #FactCheck To ‘B’ or Not To ‘B’

In this episode:

influencer marketing for b2b companies

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Is influencer marketing exclusive to direct to consumer ecommerce brands? Can influencer marketing strategy be applied to business to business (B2B) marketing strategy? Which social platforms should a B2B company use? Should they use micro influencers or KOLs (key opinion leaders)? In this episode of #FactCheck the GRIN team explores the power of influencer marketing in the B2B space and how it can be leveraged increase brand awareness and drive sales. Join GRIN as we dive into the intricacies of influencer marketing in the B2B space.   Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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