RoseSkinCo is a skincare and beauty tool brand that specializes in at-home hair-removal tools and products to keep skin smooth and glowing. Its mission is to simplify beauty routines by offering affordable, easy-to-use products that deliver pro-level results.
Gia Jurosky runs RoseSkinCo’s three-person influencer marketing team. Over the years, she’s helped guide the program from the hectic growth period to a thriving community of 250+ active creators.
Most of those creators work on an affiliate commission model. However, Gia also recruits high-performing creators for paid opportunities or promotes long-term affiliates with proven results.
Identifying creators and campaigns with the highest potential.
Every decision Gia makes about RoseSkinCo’s program is informed by analytics. Who to recruit, who to promote, and which campaigns to iterate or abandon—it all relies on accurate, real-time data. Those hard numbers are the North Star of RoseSkinCo’s creator program, and GIa needs a platform that keeps them right at her fingertips.
Real-time data to inform the entire influencer marketing process
Gia’s team relies on GRIN’s creator discovery tools to zero in on brand-aligned creators with quality content and high engagement rates. They also use Audience Reports to ensure that engagement comes from followers within RoseSkinCo’s target demographic.
GRIN provides RoseSkinCo with real-time data on key metrics like impressions, engagement, conversions, and more. Gia can view this data by creator to identify top performers, or zoom out and view performance by campaign so she can tell exactly what’s working and what isn’t.
Gia uses GRIN’s ecommerce integration to track product margins alongside sales performance. This allows her to view RoseSkinCo’s total profit after factoring in product costs, creator commissions, and other expenses related to her campaigns.
GRIN’s Report Builder generates tailored breakdowns Gia uses to refine her strategy and plan for her next campaigns. She can also copy those reports straight from GRIN so she’s equipped with everything she needs to humble brag during her team’s weekly performance calls.
Gia has all the data she needs to evaluate her creators and overall program. That way, she can show love to high-performers and help get under-performers back on track.
With GRIN’s Creator Discovery Suite, specifically Creator Search and Landing Pages, we’re able to find more than enough creators to fill out our program.
GIA JUROSKY
Director of Communications at RoseSkinCo
An awareness and conversion engine RoseSkinCo can count on
GRIN’s reporting and analytics tools have enabled continuous improvement on Gia’s creator, campaign, and program performance. While most brands focus on scaling their program, Gia is content with the size of hers (for now). Instead, she’ll continue to optimize her roster with creators who can drive the most possible value for the brand and tailor campaigns guaranteed to get results.
Each month, RoseSkinCo generates roughly:
400k+
impressions
4.9K+
engagements
100+
conversions
Not only does GRIN streamline the entire influencer marketing workflow, it also provides me with the comprehensive data I need to make confident decisions about the future of our creator program.
GIA JUROSKY
Director of Communications at RoseSkinCo
