Rookie is a health and wellness supplement company founded in 2021. Its mission is to empower individuals on their wellness journey by providing health products and resources.
Cheyanne Pettyjohn is a one-person influencer marketing team. She runs a commission-based ambassador program with 30-50 active creators at a time. Her main goal is to build an engaged brand community to generate awareness and help Rookie solidify its place in a competitive market.
Build a world-class creator program with a small team.
Building a powerful brand community doesn’t come without challenges—especially with just one person managing about 50 active creator partnerships per month.
Cheyanne needs to find ways to
GRIN gives us a huge advantage in our space. It basically acts as an affiliate marketing assistant and helps me complete tasks that would otherwise be a full day’s worth of work.
Cheyanne Pettyjohn
Director of Influencer Marketing at Rookie Wellness
A platform for every step of the influencer marketing journey
GRIN has everything Cheyanne needs to build her brand community and keep it running smoothly without feeling overwhelmed.
Some of Cheyanne’s favorite GRIN features include:
Cheyanne can search over 190 million creators across Instagram, TikTok, and YouTube. She can filter by key attributes and performance metrics—even bio keywords and emojis 🌱🍎🧘.
Cheyanne automatically generates follow-up emails with new recruits to make sure that perfect new connection doesn’t get lost in the shuffle when things get busy.
Creators should feel like trusted partners—not transactions. Cheyanne uses personalized tags to track creator preferences and key life events so she can build more meaningful connections.
GRIN makes it simple to generate affiliate links in bulk. Plus, Rookie’s creators can route traffic directly to product pages, increasing their chances of conversion.
Cheyanne has all the data she needs to evaluate her creators and overall program. That way, she can show love to high-performers and help get under-performers back on track.
Blowing past monthly benchmarks and ROI goals
With over 1 million impressions and hundreds of thousands of video views per month, it’s safe to say that Cheyanne is crushing her brand awareness goal. In the process, she’s gotten consistently positive feedback from creators who love working with Rookie and appreciate the collaboration experience that GRIN facilitates.
Each month, GRIN helps Rookie generate:
1.4M+
impressions
222K+
video views
$53+
in EMV for every $1 spent
I have used platforms that are the bare bones, and it makes doing the 12 separate jobs of an affiliate marketing team at once exhausting. But GRIN offers so many tools that I rarely feel overwhelmed with my daily tasks.
Cheyanne Pettyjohn
Director of Influencer Marketing at Rookie Wellness
