Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
Talent Manager
Johanna B. Voss is a talent manager for social media influencers who want to scale their brands, grow their businesses, build net worth, and plan strategically for the future. She’s closed over $3M worth of brand deals, partnerships, and speaking engagements for her clients. Johanna’s influencers partner with brands like Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block, and ALDI.
Before talent management, Johanna worked on the presidential campaigns for Hillary Clinton and John Kerry. She is a world traveler who’s lived in Spain and loves cycling Colorado’s mountain ranges. Follow her many adventures on Instagram @johannavoss.
“Companies had to look inward about their board of directors, and you know, how much they actually integrate diversity when choosing talent and paying across the board. And I was thinking, ‘Okay, well, what’s my role? How can I help? How can I do something better?’ And I was like, ‘Oh, well, I can only recommend influencers of color. Full stop. That is it.’ And so whenever brands are reaching out and sourcing names for me, I only send influencers of color.’” – Johanna Voss
“Brands have divided up their audience by race. And you have the general market and the Latino market. So we’re gonna hire a Latino creator because they’re going to do the content in Spanish. But then when you step back, you’re like, ‘So then by default, what’s the general market?’ Well, general market, it’s White people who are English speakers.” – Johanna VossIn this episode, Johanna describes the day-to-day of creator talent management, particularly in a world still struggling with racial and gender equality. She breaks down:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
