700K+ creators · trusted by SKIMS, ColourPop, IPSY, and more
$1B+in creator-driven partnerships
700K+creators
$215M+earned by creators
Gia is how you operate GRIN
Chat to run the whole program.
Describe the outcome. Gia builds the plan, shows her work, and runs the program after you confirm. A human approves anything that moves money or changes a contract.
Train the system once. Keep improving who you find.
Turn your brand standards into a repeatable creator strategy, then let Gia source against it while your team keeps final control.
01
Personas you train once
Teach GRIN what a great creator looks like for your brand, then reuse that intelligence across every search.
02
Inbound recruitment on a dial
Turn creator applications up or down as your program needs change, without rebuilding the workflow.
03
Human-approved AI sourcing
Gia brings qualified creators into a clear approval queue before anyone is invited or activated.
04
Creator Intelligence
Vet fit, audience, content, and commercial signals before you spend.
05
A two-tier CRM
Keep your broad creator network organized while managing active relationships with more operational depth.
Programs and deals
One program engine for every way creators work.
Compose seeding, paid, affiliate, and UGC into the program you need. Built-in rules keep the offer complete before it reaches a creator.
Seeding
Paid
Affiliate
UGC
Compliance by construction
When a program includes a paid fee, GRIN automatically requires the terms that protect both sides.
A defined deliverable
FTC disclosure requirements
Kill-fee terms
Just launched and rolling out
A real two-sided contracting loop with escrow.
Human-approved
Brands and creators negotiate in the same deal record. Gia helps both sides review the terms, but your team approves anything that changes the contract.
1
Brand sets terms
Mark each term fixed or negotiable.
2
Creator counters
The creator reviews with Gia and sends a counter-back.
3
Brand revises
Your team reviews with Gia, revises, or accepts.
4
One deal timeline
Every version, decision, and approval stays in one record.
$1B+
in creator-driven partnerships
Payments and escrow
Fund the program once. Release payment when work is approved.
A funded escrow wallet keeps program money ready. Approved work triggers payouts through Stripe, while the commissions ledger keeps obligations and cash timing clear.
Funded escrow wallet
Payouts released on approved work through Stripe
A commissions ledger that keeps outstanding, vested, and paid amounts clear.
Correct in any currency
Program wallet
Funded and ready
Protected
01
Funded
02
Work approved
03
Paid out
Approved work is ready for payout
Content
Track what goes live. Find what is worth reusing.
GRIN captures creator content automatically, keeps the library organized and searchable, and keeps approved usage rights attached to the asset.
6 networks
Automatic content tracking across six social networks.
Powerful library search
Search by keyword, tag, and content type to find the right asset fast.
GRIN Studio
Generate on-brand images for creator programs. Images only, not video.
Rights-cleared library
Run UGC programs and keep approved content and usage rights together.
Operate, measure, connect
The operating layer around every program.
01
Insights
Ask the business question. Get the metric.
Ask any metric in plain English, inspect live dashboards, and fork the view for a new team, market, or program. Cross-brand benchmarks show where performance is strong and where to improve.
Plain-English metric answers
Live dashboards you can fork
Cross-brand benchmarks
02
Automate
Give Gia standing instructions.
Set recurring work once and let Gia run it on schedule. Results can be delivered in-app, by email, or directly to Slack so the program keeps moving without another manual checklist.
Scheduled instructions
In-app delivery
Email and Slack delivery
03
Integrate
Connect the systems around creator marketing.
Use Shopify or a custom or headless store for commerce, Stripe for money movement, Slack for collaboration, and MCP to call Gia from your own AI tools. For existing GRIN Classic customers, the GRIN Classic bridge is the upgrade path: connect your account and Gia works over your existing data through a secure server-side connection.
Shopify and custom or headless stores
Stripe and Slack
MCP and the secure GRIN Classic bridge
Trust and commercial model
Agent-first. Human in the loop.
GRIN gives Gia room to operate while keeping people in control of the moments that carry financial, legal, or brand risk.
Human-approved
Money, messages, and contracts stay under human control.
Enterprise security
Brand data stays isolated and protected.
Multi-currency correct
Money and reporting stay accurate across currencies.
Usage-based credits
Pricing scales with the AI work Gia performs.
Platform FAQ
Clear answers about GRIN.
Definitions and operating details for teams evaluating a creator marketing platform.
What is a creator marketing platform?
A creator marketing platform is software for running creator relationships and programs in one system. GRIN connects creator discovery, relationship management, campaigns, deals, payments, content tracking, and measurement so teams do not have to coordinate the work across separate spreadsheets and point tools.
How do GRIN and Gia work together?
GRIN is the creator marketing platform and system of record. Gia is the AI agent inside GRIN that operates across the platform. Your team describes the outcome, Gia prepares and performs the work, and people approve consequential actions involving messages, money, contracts, or brand risk.
What creator programs can GRIN support?
GRIN supports seeding, paid, affiliate, and UGC programs. Teams can combine those models, manage creator relationships, organize offers and deliverables, track content, coordinate payments, and measure results in one connected workflow.
How does GRIN help brands find creators?
Brands teach GRIN what a strong creator fit looks like, then Gia sources and evaluates creators against those standards. GRIN combines public creator signals with creator-marketing performance intelligence and presents qualified creators for human review before outreach or activation.
Does GRIN automate creator marketing without human oversight?
No. GRIN is designed around human approval. Gia can plan and execute operational work, but people remain in control of consequential moments, especially messages, money, contracts, and brand-risk decisions.
Can existing GRIN Classic customers use Gia?
Yes. Existing GRIN Classic customers can connect their account through a secure server-side bridge so Gia can work over their existing creator and program data.
Operate your next creator program with Gia.
One platform for the whole creator program. Gia is how you run it.
