GRIN, operated through Gia

The AI-operated creator marketing platform.

GRIN connects creator discovery, programs, deals, payments, content, and measurement in one creator marketing platform. Gia helps your team operate it with human approval at consequential steps.

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Trusted by SKIMS, ColourPop, IPSY, and more

$1.2B+in creator-driven GMV since 2017

5,000+brands running creator programs since 2017

700K+creators

$215M+earned by creators

Creator marketing platform

What is a creator marketing platform?

A creator marketing platform is software that brings creator discovery, relationship management, programs, deals, payments, content, and measurement into one system. GRIN connects that work across one shared record. Gia is the AI agent inside GRIN that prepares and runs the work, while your team approves consequential actions involving messages, money, contracts, or brand risk.

The platform holds the program. Gia operates it.

GRIN is the creator marketing platform and system of record for creators, programs, deals, payments, content, and measurement. Gia works across that connected data to prepare and carry out the work. Your team approves consequential actions before they move.

Meet Gia, GRIN’s AI agent for creator marketing

Gia is how you operate GRIN

Operate GRIN with Gia.

Gia works across the connected platform, prepares the work, and brings consequential actions to your team for approval.

Explore Gia, GRIN’s AI agent for creator marketing

One connected system

Gia works across the creator, program, deal, payment, content, and measurement data in GRIN.

Human approval

Your team approves consequential actions involving messages, money, contracts, or brand risk.

An agent inside GRIN

Gia operates the platform. GRIN remains the system of record for the whole creator program.

The spine

Find. Launch. Negotiate. Pay. Track. Report.

One connected operating system from the first creator search to the final business result.

Step 01

Find

Search by criteria or handle and review qualified creators.

A focused shortlist

Find and manage creators

Train the system once. Keep improving who you find.

Turn your brand standards into a repeatable creator strategy, then let Gia source against it while your team keeps final control.

Search creators on demand

By criteria, or by handle.

Find creators when you know the brief, or when you already have a name. Personas and inbound still sit around it.

Personas you train once

Teach GRIN what a great creator looks like for your brand, then reuse that intelligence across every search.

Inbound recruitment on a dial

Turn creator applications up or down as your program needs change, without rebuilding the workflow.

Human-approved AI sourcing

Gia brings qualified creators into a clear approval queue before anyone is invited or activated.

Creator Intelligence

Vet fit, audience, content, and commercial signals before you spend.

One roster. One creator.

Filters, history, the shared operating record.

Every specialist works from the same creator record. History stays with the person.

Bring the list you already have

Paste, file, or one at a time.

Several brands. One login.

Separate records per brand.

Programs and deals

One program engine for every way creators work.

Compose seeding, paid, affiliate, and UGC into the program you need. Built-in rules keep the offer complete before it reaches a creator.

Seeding

Products, offers, and deliverables in one program.

Build a seeding motion with a complete offer before it reaches a creator.

Compliance by construction

When a program includes a paid fee, GRIN automatically requires the terms that protect both sides.

A defined deliverable
FTC disclosure requirements
Kill-fee terms

Creator App

Creators have a product too

Discover, apply, their own Gia, earnings.

Creators use their own Gia to discover brands, apply, and see earnings.

See what creators see

A real two-sided contracting loop with escrow.

Human-approved

Terms move through the same deal record. Gia helps both sides review them, but your team approves anything that changes the contract.

Terms lock at acceptance

Set at the program. Frozen on the deal.

Brand sets terms

Mark each term fixed or negotiable.

Creator counters

The creator reviews with Gia and sends a counter-back.

Brand revises

Your team reviews with Gia, revises, or accepts.

One deal timeline

Every version, decision, and approval stays in one record.

Payments and escrow

Fund the program once. Release payment when work is approved.

A funded escrow wallet keeps program money ready. Approved work triggers payouts through Stripe, while the commissions ledger keeps obligations and cash timing clear.

Funded escrow wallet
Payouts released on approved work through Stripe
A commissions ledger that keeps outstanding, vested, and paid amounts clear.
Correct in any currency

Program wallet

Funded and ready

Protected

Funded

Work approved

Paid out

Approved work is ready for payout

Custom integration

Shopify connects in a click. Everything else connects through the API.

Most of our customers run on Shopify, and that connection takes one click. If you are not on Shopify, you are not excluded.

Tracking SDK

Attribute creator-driven sales from any storefront, headless build, subscription product, or B2B checkout.

Signed order webhooks

Send GRIN the sale and tell us which creator drove it so revenue, commissions, and payouts stay connected.

MCP

Call Gia from your own AI tools while the work executes in GRIN.

The tracking SDK is on every plan, including Free. Build the integration, point it at a test order, and confirm it works with your stack before you pay us anything.

This is developer work rather than no-code work, and we would rather say so than surprise you. If you do not have engineering capacity right now, start with gifting or content and add revenue tracking when you are ready.

Illustrative sale event

Setup instructions live in the product.

sale = {
  order: "example-2048",
  creator: "@creator",
  revenue: "from storefront"
}

Content

Track what goes live. Find what is worth reusing.

GRIN captures creator content automatically, keeps the library organized and searchable, and keeps approved usage rights attached to the content.

Content library

Showing 8 of 1,240 tracked posts

product demonstrations

Platform: AllRights-cleared: AnyDate range: Last 90 days

Rights cleared

@maya.moves

@devon.daily

Rights cleared

@ria.reviews

@leo.outside

@cam.creates

Rights cleared

@the.weekend.table

@north.route

@jules.works

Search tracked content by meaning

Describe what you need and find the tracked content that matches the idea, not just the exact words.

GRIN Studio

Generate on-brand images for creator programs. Images only, not video.

Rights-cleared library

Run UGC programs and keep approved content and usage rights together.

Operate, measure, connect

The operating layer around every program.

Ask the business question, give Gia standing instructions, and connect the systems around creator marketing.

Insights

Ask the business question. Get the metric.

Ask any metric in plain English, inspect live dashboards, and fork the view for a new team, market, or program. Cross-brand benchmarks show where performance is strong and where to improve.

Plain-English metric answers, Live dashboards you can fork, Cross-brand benchmarks

Automate

Give Gia standing instructions.

Set recurring work once and let Gia run it on schedule. Results can be delivered in-app, by email, or directly to Slack so the program keeps moving without another manual checklist.

Scheduled instructions, In-app delivery, Email and Slack delivery

Integrate

Connect the systems around creator marketing.

Use Shopify or a custom or headless store for commerce, Stripe for money movement, Slack for collaboration, and MCP to call Gia from your own AI tools. For existing GRIN Classic customers, the GRIN Classic bridge is the upgrade path: connect your account and Gia works over your existing data through a secure server-side connection.

Shopify and custom or headless stores, Stripe and Slack, MCP and the secure GRIN Classic bridge

Trust and commercial model

Agent-first. Human in the loop.

GRIN gives Gia room to operate while keeping people in control of the moments that carry financial, legal, or brand risk.

Human-approved

Money, messages, and contracts stay under human control.

Enterprise security

Brand data stays isolated and protected.

Multi-currency correct

Money and reporting stay accurate across currencies.

Usage-based credits

Pricing scales with the AI work Gia performs.

Platform FAQ

Clear answers about GRIN.

Definitions and operating details for teams evaluating a creator marketing platform.

What is a creator marketing platform?

How does Gia operate within GRIN?

GRIN is the creator marketing platform and system of record for creators, programs, deals, payments, content, and measurement. Gia is the AI agent inside GRIN that works across that connected data to prepare and carry out the work. People approve consequential actions involving messages, money, contracts, or brand risk.

What creator programs can GRIN support?

GRIN supports seeding, paid, affiliate, and UGC programs. Teams can combine those models, manage creator relationships, organize offers and deliverables, track content, coordinate payments, and measure results in one connected workflow.

How does GRIN help brands find creators?

Brands teach GRIN what a strong creator fit looks like, then Gia sources and evaluates creators against those standards. GRIN combines public creator signals with creator-marketing performance intelligence and presents qualified creators for human review before outreach or activation.

Does GRIN automate creator marketing without human oversight?

No. GRIN is designed around human approval. Gia can plan and execute operational work, but people remain in control of consequential moments, especially messages, money, contracts, and brand-risk decisions.

Can existing GRIN Classic customers use Gia?

Yes. Existing GRIN Classic customers can connect their account through a secure server-side bridge so Gia can work over their existing creator and program data.

Operate your next creator program with Gia.

One platform for the whole creator program. Gia is how you run it.

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