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Personas you train once
Teach GRIN what a great creator looks like for your brand, then reuse that intelligence across every search.
AI agent for creator marketing
Gia: the AI agent for creator marketing
Describe the outcome you want. Gia does the work, shows you the plan, and brings consequential actions to you for confirmation.
Gia works inside GRIN’s connected creator marketing platform, using the same creator, program, payment, content, and performance data.
G
Gia
Creator matches ready to review
Plan ready. Review intended actions.
Confirm planTrusted by SKIMS, ColourPop, IPSY, and more
AI agent for creator marketing
What is Gia?
Gia is GRIN’s AI agent for creator marketing. Tell her the outcome you want and she prepares and runs work across creator discovery, outreach, activation, and reporting inside GRIN. She shows the plan before consequential actions move forward, and your team approves anything involving messages, money, contracts, or brand risk.
How is Gia different from a creator marketing platform?
GRIN is the creator marketing platform. It keeps creator, program, deal, payment, content, and performance data together. Gia is the AI agent inside GRIN that operates across that connected system. The platform holds the record; Gia helps move the work.
See the GRIN creator marketing platformPlan, then confirm
She shows the plan. You confirm.
Money, messages, and contracts do not move until you do.
Gia shows intended actions before consequential work happens. Approve anything that moves money, messages, or contracts.
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Gia
Plan ready to review
Creator outreach plan
Review the intended actions before outreach begins.
Audience and brand fit checked
Offer terms ready to review
Messages ready for confirmation
Consequential work waits for your confirmation. The plan makes the intended action clear before anything moves.
Discovery
Personas, search, a matches queue.
How Gia actually finds creators.
Teach a persona, search on demand, review matches.
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Search creators on demand
Find creators when you know the brief, or when you already have a name. Personas and inbound still sit around it.
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A matches queue to review
Review sourced creators in a clear queue before anyone is invited or activated.
Recruit and operate
Move from outreach to an active program.
Recruit creators, activate the work, and keep the program moving.
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Outreach and recruitment
Gia prepares personalized outreach, follows up, and keeps recruitment moving with your approval at consequential steps.
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Creator activation
Gia coordinates product gifting, delivers briefs, tracks deliverables, and sends follow-up nudges.
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Program operations
Gia keeps campaign work moving and brings the decisions, exceptions, and results that need your attention back to you.
Works where you work
Gia in Slack.
Web, Slack, or MCP.
Use Gia on the web, in Slack, or from your own AI tools through MCP.
Ask where the conversation happens
Start work, check progress, or find out what needs your confirmation without changing how your team communicates.
The work still happens in GRIN
Gia works against your account data with the same guardrails and approvals. Web, Slack, and MCP are ways to reach her, not copies of your program.
Operate and measure
Set the work. Ask the question.
Give Gia standing instructions, then ask the business question in plain English or open a live dashboard.
Give Gia standing instructions.
Set recurring work once. She runs it on schedule.
Ask any metric.
Live dashboards.
Ask the business question in plain English, or open a live dashboard.
Creator intelligence
Trained on what creators actually sell, not just what they post
Built on the product you use.
Her abilities come from the product. She cannot drift from what shipped. Gia uses GRIN's transaction-verified creator intelligence to evaluate persona and program fit.
Creator signals
Persona and program fit
Audience fitEngagement depthContent signalsBrand affinity
Transaction data
Creator program intelligence
$1B+in creator-driven partnerships
$215M+earned by creators
Creator App
Creators have a product too.
Discover, apply, their own Gia, earnings.
The GRIN Creator App gives creators a dedicated place to find opportunities, apply, work with their own Gia, and follow their earnings.
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Creator App
Hi, Maya
New opportunity
Summer essentials campaign
Product giftingContent deliverable
Active campaign
Everyday routine
Brief accepted
Earnings
$486.20
Current balance
DiscoverCampaignsEarnings
What is Gia?
Gia is GRIN's AI agent for creator marketing. Tell her the outcome you want and she prepares and runs work across creator discovery, outreach, activation, and reporting inside GRIN. She shows the plan before consequential actions move forward, and your team approves anything involving messages, money, contracts, or brand risk.
What is an AI agent for creator marketing?
An AI agent for creator marketing is software that prepares and carries out creator program work across discovery, outreach, activation, and reporting. Unlike a dashboard that waits for a person to operate it, the agent moves the work forward while people retain control of consequential actions.
How is Gia different from a creator marketing platform?
GRIN is the creator marketing platform. It keeps creator, program, deal, payment, content, and performance data together. Gia is the AI agent inside GRIN that operates across that connected system. The platform holds the record; Gia helps move the work.
What can Gia do?
Gia can source creators against trained personas, prepare outreach and program work, run standing scheduled instructions, answer metric questions, and surface live dashboards. You can use her on the web, in Slack, or from your own AI tools through MCP. The work executes in GRIN under the same data, guardrails, and approvals.
How does Gia find creators?
Teach Gia a persona, search on demand, and review the matches queue. GRIN's transaction-verified creator intelligence helps Gia evaluate fit using real creator program data.
How do approvals work?
Gia shows intended actions before consequential work happens. Money, messages, and contracts do not move until you confirm the plan.
Where can I use Gia?
Use Gia on the web, in Slack, or from your own AI tools through MCP. The work still happens inside GRIN with the same data, guardrails, and approvals.
How much does Gia cost to get started?
Gia is free to start and self-serve. Enter your email, and Gia builds a brand profile and walks you through onboarding. Average setup time is about 10 minutes.
Gia FAQ
Frequently asked questions
Put Gia to work today
Free to start, self-serve, and live in about 10 minutes. Enter your email and Gia builds your brand profile, then walks you through getting your first program live.