Weeks of manual scrolling
Hashtag spelunking, spreadsheet lists, and DMs that go nowhere. Discovery becomes a part-time job for someone who already has a different job.
Creator search for DTC brands
Find creators who actually sell your product.
Most creator search tools rank people by follower count. GRIN scores 700K+ transaction-verified creators on what they actually sold, drawing on $1B+ in creator-driven partnerships. Tell Gia what a good customer looks like. Get a qualified shortlist in 24 hours.
No credit card. Live in about 10 minutes. Paid plans from $200/mo.
- Qualified shortlist in 24 hours
- Scored on real purchase behavior
- Connects to Shopify in one click
700K+ creators, trusted by SKIMS, ColourPop, IPSY, and more
Why creator search is broken
Searching by follower count is how you end up with expensive posts and no sales.
Every creator search tool shows you the same things: followers, likes, engagement rate. None of it tells you whether that creator has ever driven a purchase for a brand like yours. So teams spend weeks scrolling hashtags, build a list on vibes, send product, and then cannot explain what happened.
Reach that does not convert
A 200K-follower creator with the wrong audience sells less than a 6K-follower creator whose followers already buy your category. Follower count cannot tell you which is which.
No way to know what worked
Without purchase attribution per creator, every renewal decision is a guess and every budget conversation is a story.
Two layers of scoring
We know what creators sold, not just what they posted.
Anyone can pull public metrics. GRIN adds a second layer that competitors structurally cannot copy: a decade of proprietary transaction data covering $1B+ in verified brand-creator partnerships and $215M+ earned by creators. Every creator in the network is scored across 180 performance attributes against that record.
What every tool has
Layer 1: Public metrics
- Audience size and demographics
- Engagement depth
- Content and posting signals
- Brand affinity
What only GRIN has
Layer 2: Transaction data
- $1B+ in creator-driven partnerships
- $215M+ paid to creators
- 200K+ creators with direct revenue attribution to brand partners
- Real market rate benchmarks by vertical and tier
700K+transaction-verified creators
180performance attributes scored
24 hoursto a qualified shortlist
No minimumson follower count
From search to shortlist
Describe your customer. Gia finds the creators.
Tell Gia what good looks like
Your category, your customer, your goals, your budget range. Connect Shopify in one click and Gia reads your actual product catalog and buyer data.
Gia searches and scores
She works across 700K+ creators, scoring 180 attributes against a decade of transaction history, filtering out the ones who look good and do not perform.
A qualified shortlist lands in 24 hours
Ranked by likelihood to drive revenue for your brand specifically, with real rate benchmarks so you negotiate on data instead of guesswork.
You approve, Gia does the outreach
Personalized outreach, onboarding, and affiliate setup handled end to end. Nothing goes out to a creator without your sign-off.
Creator search, answered
How do you find the right influencers for your brand?
Start from your customer, not from a hashtag.
The highest-performing creator for your brand is usually not the biggest account in your category. It is the account whose audience already buys what you sell. That means starting from purchase behavior and audience fit, then working backward to a creator list, rather than starting with a hashtag and hoping.
Micro and niche creators often outperform.
GRIN scores on performance rather than reach, so highly engaged micro creators frequently rank first. There are no follower minimums in the network. Across GRIN programs the top 30% of creators drive 80%+ of total program value, and that top 30% is rarely the 30% with the most followers.
How to find Instagram influencers, specifically.
Instagram is one surface, not the whole picture. A creator who converts on Instagram often converts on TikTok and YouTube too, and the reverse is also true. GRIN scores creators on their actual sales performance in one record, so you are choosing a person with a track record rather than a handle with a follower count.
Track record
Creator marketing teams run discovery on GRIN.
in creator-driven partnerships processed.
Verified, attributed, and paid out, not estimated.
transaction-verified creators.
200K+ with direct revenue attribution to brand partners.
paid to creators.
Flat-fee partnerships and affiliate commissions combined.
brands running creator programs since 2017.
Beauty, apparel, wellness, supplements, food and beverage, home goods.
“I'm in GRIN all day every day. It has really become the hub for me to manage the entire affiliate workflow.”
8,000+pieces of content in under two years
Creator search FAQ
Questions about creator search
Gia scores 700K+ transaction-verified creators across 180 performance attributes, including audience fit, engagement depth, purchase behavior, and brand affinity. She combines public metrics with GRIN's proprietary transaction data covering $1B+ in creator-driven partnerships, so the ranking reflects what creators actually sold rather than what they posted. Qualified shortlists arrive within 24 hours.
Yes. Start free with no credit card. The Free plan includes 200 monthly Gia credits, which covers focused sourcing and reporting. Paid plans start at $200/mo when you want Gia doing more of the work.
Most brands are live in about 10 minutes. Connect Shopify, tell Gia your criteria, and a qualified shortlist arrives within 24 hours.
No. GRIN has no follower minimums. Creators are scored on 180 performance attributes rather than reach, and highly engaged micro creators often rank first.
Every major platform, in one creator record. You are evaluating a person's cross-platform track record, not a single handle.
A database gives you rows to filter and leaves the work to you. GRIN scores creators against real transaction history and Gia runs the discovery, outreach, and onboarding for you. Your team approves the decisions that matter.
No. GRIN is self-serve with no required sales call and no annual contract. Pricing is public.
Get your first creator shortlist in 24 hours.
Start free, no credit card, no sales call. Connect Shopify, tell Gia what a good customer looks like, and see who in a 700K+ creator network is most likely to sell your product.
Start FreeNo credit card. Live in about 10 minutes. Paid plans from $200/mo.