The ROI of Influencer Marketing

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Olivia McNaughten

The ROI of Influencer Marketing 1

Casey Sirotnak

March 22 2023, 10:00am PT / 1:00pm ET

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Main Discussions

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During this webinar, we will explore the following:
  • The results of the survey.
  • Why working with influencer marketing works.
  • How GRIN can help brands leverage creators as a strategy
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Hosted by Olivia McNaughten

Director, Product Marketing at

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Marketing executives are driven to stay relevant and discoverable to their audience with shifts in the media landscape. This change for marketers means a pivot in their strategies to focus on investing more in social media and leveraging influencers to share brand stories. With this change, understanding the ROI of investing in creators as a strategy can be challenging. In this webinar, we aim to share the results of the Total Economic Impact (TEI) study that examined the potential return on investment (ROI) brands may realize by engaging with GRIN as their platform of choice when working with creators and executing influencer marketing as a strategy.

March 22 2023, 10:00am PT / 1:00pm ET

Watch Replay

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