Real DTC brands talk about influencer marketing to scale their business - even during a crisis
Schell Games scaled their gaming influencer program on Twitch
Schell Games is one of the largest independent game design and development studios in the United States. During our chat with Dwayne, he will share his insights on what it takes to run a gaming influencer program along with the value of finding influencers that both have the right audience and are high-quality content creators.
As a result of getting the right tool in place, he’s been able to scale and develop a strategic influencer program that is successful that is establishing best practices for the studio.
March 10, 2021 at 10AM PT / 1PM ET
Don’t miss the chance to join our live conversation and Q&A.
Main Discussions
Scaling with Twitch influencers
March 10, 2021 @ 10AM PT / 1PM ET
Schell Games
In our live conversation we aim to explore:
- Using behavior indicators to find the right influencers for their brand.
- What an influencer program primarily on Twitch and YouTube looks like.
- Identifying quality influencers over quantity to create a successful program.
- How to run a successful influencer program without an eCommerce storefront.
Who's Speaking
Dwayne Waite Jr
Marketing Manager at Schell Games
Katya Allison
Director of Marketing Content at GRIN
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