Run High-Performing UGC Campaigns at Scale
Find creators who already love your brand.
GRIN’s five powerful discovery tools help you identify creators who fit your vision perfectly and already love your brand. Already have a star creator? Use GRIN’s lookalike filter to find 10 more just like them.
Put me on the case. Whether you’ve got a full ICP or just a vibe, I’ll surface top-fit prospects and break down why they’re a match.
Launch repeatable UGC campaigns—without the heavy lift.
Handle outreach, assign deliverables, track submissions, and manage comms—all in one place. View accurate, real time analytics so you can double down on what’s working and ditch what isn’t.
I’ll draft your outreach, assign deliverables, and send reminders, so creators stay on track and campaigns stay on schedule.
Stop chasing creators for content.
No more DMs, screenshots, or scattered links. GRIN automatically pulls in tagged and submitted creator content and organizes it into a searchable, centralized library so your team always has what they need at their fingertips.
Put UGC to work across every channel.
Your creator content shouldn’t live in a silo. GRIN’s influencer marketing software helps you repurpose top-performing UGC across your marketing mix—paid ads, product pages, organic social, and more. Usage rights? It’s all covered with GRIN’s DocuSign integration.
Reward creators and keep them coming back.
Great creators deserve to be celebrated. GRIN makes it easy to reward participants with affiliate links, performance-based commissions, or custom incentives. Gia can even help you spot rising stars and recommend personalized rewards based on their performance.
I’ll even help you spot rising stars and recommend personalized rewards based on their performance.
Frequently Asked Questions
More FAQsUGC stands for user-generated content. It includes photos, videos, reviews, and other content created by real people (not your brand) that features or references your product. It’s authentic, relatable, and one of the most effective forms of social proof.
A user-generated content (UGC) creator is someone who produces content about your brand, often without being paid or formally partnered. They may be customers, fans, or everyday creators who love your product and want to share it with the world.
A user-generated content (UGC) campaign is a structured initiative that encourages customers or creators to generate and share content about your brand. These campaigns help drive awareness, boost engagement, and provide your team with a steady stream of content to repurpose across marketing channels.
In marketing, user-generated content (UGC) refers to content created by real users that brands leverage to build trust, drive engagement, and influence purchase decisions. UGC performs especially well because it feels authentic—making it a go-to strategy for everything from social ads to product pages.
