#1 Influencer Relationship Management Software

Influencer Relationship Management Software

Build lasting partnerships at scale with content creators who ❤️ your brand.

The best creators love your brand, use your products, and genuinely believe in both. By providing a seamless user experience for you and your creators, GRIN helps you build lasting relationships with those who are just as passionate as you are.

“We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.”

– Greg Connolly, CEO and Co-founder at Trifecta

Step into your new communication HQ.

Relationships are built on communication. GRIN’s influencer relationship management software brings it all under one roof, so every message between you and your creators lives in one place.

Consolidate your messaging channels.

GRIN integrates with your email provider and Slack to streamline communication across multiple channels.

Personalize communication at scale.

Automate email sequences for more efficient communication with every creator on your roster.

Track your messages.

Gauge the effectiveness of your influencer outreach efforts with access to email metrics like opens, clicks, and replies.

Simplify the collaboration process.

Content creators are your secret weapon. GRIN makes collaborating effortless—for you both.

Create personalized briefs.

Align your messaging and expectations with customizable marketing campaign briefs.

Streamline content approval.

Request edits and approve creator content without the tedious back-and-forth.

Offer a mobile-first experience.

Offer content creators a seamless collaboration experience with an intuitive, mobile-friendly dashboard.

Build trust through transparency

Your creators should always know where they stand. Give them a real-time look at how well their content performs and ensure they’re paid promptly and accurately.

Automatically track affiliate conversions.

Affiliates can monitor all conversions they drive, giving them first-hand insight into what’s working and what isn’t.

Manage contracts.

Customize and store creator contracts in a central location. Finalize new partnerships in a few clicks with our DocuSign integration.

Pay creators on time, every time.

Stay on top of due dates and streamline the influencer payment process across all influencer activations.

Stylized image of an influencer surrounded by metrics and payment methods

Nurture lasting influencer relationships at scale

GRIN’s influencer relationship management software offers the personal touch needed to cultivate stronger relationships with content creators—from prospects to loyal brand ambassadors and everyone in between.

Design a centralized record per creator.

GRIN helps you remember the “little” things about your creators, like birthdays, pets’ names, important milestones, and more.

Organize creators by relationship stages.

Segment your contacts so you know who to reach out to, who you’re in talks with, and who’s already on board.

Keep everyone in the loop.

Assign contacts with personal, marketing, and reporting tags so creators get the right message at the right time.

Stylized image of three types of influencer categories in GRIN's software

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Features for every function of influencer marketing

Loved by ecommerce brands

GRIN integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time.

Greg Connolly

Founder & CEO at Trifecta

I have gone from 1.5 employees managing our influencer program to .5 employees all while tripling the amount of partnerships.

Keri O’Brien

Director of Marketing and Sales of Darn Good Yarn

Finding GRIN was one of the biggest tools for our business to scale. We were able to take this one sales channel of influencer marketing and make it multiple sales channels.

Andrea Faulkner Willams

Co-Founder & CEO at Tubby Todd

Frequently Asked Questions

Relationship management refers to the strategic efforts to build and maintain positive partnerships with influencers. It involves authentic communication, negotiation, content collaboration, and performance tracking to ensure successful and long-term brand-influencer relationships.

GRIN’s leading Creator Management platform offers a centralized headquarters where you can nurture winning relationships with influencers at scale. From prospects to loyal brand ambassadors, GRIN has all the tools you need to build partnerships that last.

An influencer management platform is a software solution that helps brands and marketers efficiently identify, connect, and collaborate with influencers for marketing campaigns.

GRIN’s Creator Management platform offers tools for creator discovery, relationship management, content collaboration, performance tracking, and more.

Each tool plays a crucial role in simplifying and optimizing influencer marketing strategies, making it easier for users to engage with creators and reach their audience authentically.

GRIN has consistently been ranked as a leading influencer marketing platform, partly thanks to its robust relationship management capabilities. Check out our ratings on Capterra to learn more. Book a call with a member of our team to learn how GRIN’s Creator Management platform can help you reach your goals.

In influencer marketing, a customer relationship management system (CRM) is a specialized software or platform designed to manage and organize the relationships between brands and influencers. It serves as a centralized database that stores key information about influencers, including contact details, past collaborations, performance metrics, content history, and more.

With GRIN’s influencer CRM, users can identify and categorize influencers based on various criteria, track and analyze campaign performance, and maintain a detailed history of past collaborations. GRIN’s influencer CRM streamlines the entire influencer marketing process, empowering brands to foster authentic and enduring relationships with influencers while maximizing the success of their marketing campaigns.