Next-Level Reporting for Influencer Marketing
Know where you stand—and what to do next.
Use Activation Benchmarketing to set better goals, measure progress, and compare results to brands like yours.
Prioritize the metrics that move your program forward.
Track your progress against clear milestones with intuitive progress bars.
Compare your campaign performance to similar brands to stay on track—or sprint ahead.
Track program success without leaving GRIN.
Your program, campaign, and creator data—centralized and always up to date.
Track performance access your entire program from a single dashboard.
GRIN pulls in all the metrics that matter—automatically.
Spot underperformance early and adjust your strategy on the fly.
Prove ROI with confidence.
Now for the million-dollar question: Did my strategy work? With GRIN’s reporting tools, the answer is always at your fingertips.
From reach to revenue, GRIN connects creator marketing performance to business goals.
Add more creators? Shift budget? Your data gives you the answer.
Secure your next round of budget with investor-ready reports that speak your leadership’s language.
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Loved by ecommerce brands
Danny Marken
Assistant Brand Manager at True Citrus
To build a diverse roster of creators—fast—we needed to implement a multi-channel recruitment strategy. GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.
Lydia Lee
Affiliates & Ambassadors at nutpods
GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs. Before GRIN, I was capped at managing a total of 200 influencers. Utilizing GRIN software has allowed me to push beyond that threshold and more.
Rachel Davidson
Influencer Marketing Manager at Liquid I.V.
I am able to find high-quality creators and form deeper relationships—I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.
Frequently Asked Questions
More FAQsThere are two ways to track influencer marketing results.
The first is manually entering all of your creator content and key performance metrics into an external spreadsheet. However, this process is tedious, leaves too much room for human error, and is ineffective for brands wanting to scale their program quickly.
The second option is to use influencer marketing reporting software like what you’ll find within GRIN’s Creator Management platform. This method pulls all of the most important reporting analytics automatically and enables you to easily create granular or high-level custom reports you can use to make data-backed decisions and report success to key stakeholders.
GRIN is the most effective influencer marketing platform, partly because of its robust reporting analytics software.
GRIN empowers its users to closely monitor influencer marketing goals from a single dashboard with an all-in-one program, campaign, and influencer tracking tool.
That, along with the ability to easily report on overall program success, consistently earns GRIN one of the top spots on some of the most highly regarded review platforms like Capterra and TrustRadius.
The impact of influencers depends on the overall goals of your influencer marketing program. By leveraging GRIN’s Creator Management platform, you can select the metrics most critical to your program’s success and track them all within one intuitive dashboard. Some key metrics to keep an eye on include engagement rate, reach, conversion rate and frequency.
Activation Benchmarking is the process of setting milestones for how you expect your creator marketing campaigns to perform, and comparing them against other campaigns in your industry.
You can set your own milestones for whatever metric is most important to your campaign – for example, a brand-building campaign to raise awareness for a new launch should focus on benchmarking impressions, while a campaign to onboard new brand advocates might track new prospects.
Using Activation Benchmarking to compare your performance with other brands can help you get a better idea of where you fit into your industry, and how you can pull ahead of the competition.
GRIN can track a number of KPIs including, but not limited to:
- Engagements
- Reach and impressions
- Clicks and traffic
- Conversions like sales, sign-ups, downloads, and more
- Follower growth
- Content performance
- ROI
GRIN tracks these metrics in real time, so you always have an up-to-date look at the status of your influencer marketing program. From that data, you can create detailed reports to share with your team or anyone else in your organization.
