Treat Every Creator Like a VIP
Manage influencer relationships all in one place.
Relationships are built on communication. GRIN brings it all under one roof, so every message between you and your creators lives in one place.
GRIN integrates with your email provider and Slack, eliminating scattered DMs and inbox overload.
Automate email sequences for more efficient communication with every creator on your roster.
Access real-time open, click, and reply rates so you know what’s working—and what’s not.
Need to follow up with a creator who hasn’t responded in a few days? I’ve already drafted the message. Ready when you are.
Simplify the collaboration process.
Content creators are your secret weapon. GRIN makes collaborating effortless—for you both.
Align on expectations with customizable marketing briefs tailored to your goals.
Review, request edits, and approve deliverables all in one place.
Empower creators with a modern dashboard that works beautifully on any device.
Build trust through transparency.
Creators deserve to know where they stand. With GRIN, they get real-time performance insights, contract clarity, and reliable payments—every time.
Give creators a live view of how their content is performing.
Customize, store, and sign creator contracts with ease via the DocuSign integration.
Centralize and automate payouts across campaigns to maintain trust and momentum.
Nurture lasting relationships at scale.
GRIN gives you the structure to manage every creator on your roster like they’re the only creator on your roster.
Never forget a birthday, pet’s name, or key personal or professional milestone.
Segment contacts so you know who to reach out to, who you’re in talks with, and who’s already on board.
Use personal, marketing, and reporting tags to make every message relevant and timely.
I see you have two creators with birthdays today. Want me to send them a PR kit with a personalized note?
Want to take a quick product tour?
Loved by ecommerce brands
Danny Marken
Assistant Brand Manager at True Citrus
To build a diverse roster of creators—fast—we needed to implement a multi-channel recruitment strategy. GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.
Lydia Lee
Affiliates & Ambassadors at nutpods
GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs. Before GRIN, I was capped at managing a total of 200 influencers. Utilizing GRIN software has allowed me to push beyond that threshold and more.
Rachel Davidson
Influencer Marketing Manager at Liquid I.V.
I am able to find high-quality creators and form deeper relationships—I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.
Frequently Asked Questions
More FAQsRelationship management refers to the strategic efforts to build and maintain positive partnerships with influencers. It involves authentic communication, negotiation, content collaboration, and performance tracking to ensure successful and long-term brand-influencer relationships.
GRIN’s leading Creator Management platform offers a centralized headquarters where you can nurture winning relationships with influencers at scale. From prospects to loyal brand ambassadors, GRIN has all the tools you need to build partnerships that last.
An influencer management platform is a software solution that helps brands and marketers efficiently identify, connect, and collaborate with influencers for marketing campaigns.
GRIN’s Creator Management platform offers tools for creator discovery, relationship management, content collaboration, performance tracking, and more.
Each tool plays a crucial role in simplifying and optimizing influencer marketing strategies, making it easier for users to engage with creators and reach their audience authentically.
GRIN has consistently been ranked as a leading influencer marketing platform, partly thanks to its robust relationship management capabilities. Check out our ratings on TrustRadius and Capterra to learn more. Book a call with a member of our team to learn how GRIN’s Creator Management platform can help you reach your goals.
In influencer marketing, a customer relationship management system (CRM) is a specialized software or platform designed to manage and organize the relationships between brands and influencers. It serves as a centralized database that stores key information about influencers, including contact details, past collaborations, performance metrics, content history, and more.
With GRIN’s influencer CRM, users can identify and categorize influencers based on various criteria, track and analyze campaign performance, and maintain a detailed history of past collaborations. GRIN’s influencer CRM streamlines the entire influencer marketing process, empowering brands to foster authentic and enduring relationships with influencers while maximizing the success of their marketing campaigns.
