Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
With the spending on influencer marketing rising by 33% in this year alone, along with the continued growth, brands who never thought to leverage influencers to share their brand story are being forced to think twice.
“I look for brands that fit my lifestyle and what I do … I like brands that have really looked at my feed and see that their product would fit seamlessly with what I am doing. It could be the best brand in the world, but if it doesn’t fit, I won’t do it.” – Lorraine Ladish
“Build relationships. If I believe in a product or I have a relationship with a brand (even if they don’t have a big budget) we will figure something out that makes sense … I see it as a two-way street. If it works for you and it works for me, then it is a win for both of us.” – Jeannette KaplunIn this episode, you will learn:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!