influencer marketing and ecommerce marketing podcast GRIN gets real

Hosted by:

Katya marketing manager grin influencer marketing software

Katya Allison

Director of Marketing Content at GRIN

What makes influencers say ‘yes’ to brand partnerships?

In this episode:

Ale Graf, Jeannette Kaplun, Jessica Serna, Lorraine Ladish, Shaunda Necole & Yvette Marquez

With the spending on influencer marketing rising by 33% in this year alone, along with the continued growth, brands who never thought to leverage influencers to share their brand story are being forced to think twice.

Listen to more GRIN Gets Real

About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Full episode details

What makes influencers say ‘yes’ to brand partnerships?

This week’s episode of the GRIN Gets Real podcast is all about what it’s like to be a creator. In this question and answer session with six of today’s top creators in lifestyle, food, and finance, we dive into outreach tactics, budgets, content creation, and what makes influencers say “yes” to brand partnerships. 

“I look for brands that fit my lifestyle and what I do … I like brands that have really looked at my feed and see that their product would fit seamlessly with what I am doing. It could be the best brand in the world, but if it doesn’t fit, I won’t do it.” – Lorraine Ladish

Creators share secrets about what they really want from brands

Popular creators Ale Graf, of Brown Sugar & Vanilla; Jeannette Kaplun, of Hispana Global; Jessica Serna, of My Curly Adventures; Lorraine Ladish, of Viva Fifty; Shaunda Necole, of shaundanecole.com; and Yvette Marquez, of Muy Bueno, dig deep on what creators really want out of their partnerships and some of their biggest pet peeves when dealing with brands. 

“Build relationships. If I believe in a product or I have a relationship with a brand (even if they don’t have a big budget) we will figure something out that makes sense … I see it as a two-way street. If it works for you and it works for me, then it is a win for both of us.” – Jeannette Kaplun

In this episode, you will learn:

  • The biggest challenges creators face right now
  • The best approach to reaching out to creators
  • Understanding the value of a relational approach to brand-creator partnerships
  • What goes into setting creator rates
  • And more!

Quotes from This Episode

Podcast title image of "Living the cookieless life as marketers using creators"

“Interlinking is a big one for me. When you work with a brand – it’s not that they intentionally drop you off – but if they don’t follow you, or they don’t reshare your post, or put it in their stories, that really is a disservice to them hiring us as an influencer … If you do hire us for your product, it is super helpful to you, first and foremost, and to our audiences that you want this to reach as far as possible.” – Shaunda Necole

I prefer email (for outreach) … But I do read my DMs and I have had collaborations that have started that way. I just think that email keeps it more organized and professional, and it tells me that you actually took a few minutes to look into my contact information, which is easily accessible on all my platforms.” – Jeannette Kaplun

“I don’t want to give a lot of my time before a brand is really committed. They might sound excited and committed and then suddenly you don’t sign the contract until three months later. So that’s my pet peeve, is when someone wants you to answer right away, like, ‘We need to know by tomorrow!’” – Lorraine Ladish

“Having the client share your content (is one of the most helpful things brands can do). It seems like that is such a no-brainer. They are already paying you for these amazing photos and for your natural collaboration. And just for them to share your story on their Instagram story or their Facebook is huge … It just baffles me that sometimes they ask everything from us, but then they don’t turn around and promote it, which would help all of us in the end.” – Yvette Marquez

 

 

Want to stay up to date with GRIN Gets Real?

The GRIN Gets Real Podcast aims to cover not just influencer marketing, but every function of your marketing funnel for ecommerce. Join us as we invite the top minds in the influencer and ecommerce industries to discuss strategy, trends, insights and so much more.