Director of Marketing Content at GRIN
Mastering live shopping for your ecommerce website
In this episode:
Founder of Social Chat
Frost Li is the founder of Social Chat, a company enabling its clients to engage and convert customers through social live streams and personalized shopping experiences. She previously served as the GM and head of growth at Wish, where she and her team helped the company expand into the No. 1 shopping app in more than 40 countries.
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About GRIN Gets Real
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
Full episode details
Discover how live shopping can increase conversions and AOV while reducing cart abandonment
On this episode of the GRIN Gets Real podcast, Frost and Katya discuss everything “live shopping.” From increasing conversion rates and reducing cart abandonment to incorporating influencers in the mix, Frost: lays out everything it takes to create a seamless live shopping experience.
Blur the line between in-person and online shopping.
Breakdown of the GRIN Gets Real podcast: Season 2, Episode 18
“Imagine we walk through a store, and wherever we want to try on something or ask some question, they say, “OK, I’ll respond to you within 24 hours.” We’re not going to buy, right? And that’s the experience online right now. We can change that.”
To get consumers to convert immediately, brands have to give them answers immediately. In this episode, Frost breaks down the tactics Social Chat uses to engage consumers and answer their questions before they even have a chance to ask them.
In this episode, you will learn:
- The benefits of live shopping and why it’s becoming so successful
- The role social proof plays in live shopping
- How to incorporate content from live events throughout the marketing funnel
- How different generations view live shopping
- The future of live shopping and how to hop on board the trend
Quotes from the episode
“I guess the answer is it has to be organic based on a user’s action. And we show education and an interactive component when they show their indecision and their desire to learn more information. So to them, it is right there, and they want to get it instead of it being a forced action.”
“A lot of successful brands are doing (live shopping events) on a weekly or biweekly basis. That keeps the content very fresh and also makes sure they have enough new customers. Even if there are no new products, one amazing thing is that we always have new customers. And they always want to learn more and engage with us. “
“It really comes down to content marketing and social proof. When we buy things in the market, I’ll see 50 people walk by, and they’ve all bought the same thing. I am also so influenced by people. So when we are at a live shopping event, and you see everyone buying this same color of lipstick, you think, ‘Hmm, maybe I should too.’”
“I love numbers, so there can never be too many numbers. I want to know everything from where users are coming from and what kind of users convert the best to how they are engaging on the email marketing side. The good news is, when people attend live events, they always give you a real email, and they’re responsive. We usually see over a 50% open rate, which you almost never see in other marketing channels.”
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