Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
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Special Q&A Session from Brands Working Remote Talking Influencers with Schell Games
Dwayne Waite Jr. is a Marketing Manager at Schell Games. In addition to spearheading influencer relationships, Dwayne coordinates road and tradeshow events while also overseeing the brand’s social media and digital advertising.
Schell Games is in the business of creating meaningful interactive experiences for clients and consumers. The brand is responsible for such household favorites, such as I Expect You to Die, Daniel Tiger, HoloLAB Champions, and more.
This question-and-answer roundtable with Dwayne follows our Schell Games episode of Brands Working Remote Talking Influencers.
“It’s about making sure you do your research to see what type of products these content creators have worked with in the past. GRIN has a great dashboard in the influencer report… You can see what type of content they’ve done before, what their voice is, how they position a product, and you can see if they’re using the messages from the brand. Those are things you wanna look at.” – Dwayne WaiteThe gaming and streaming community is one of the most robust groups online today. Brands can support that community and achieve incredible success by partnering Twitch and YouTube content creators. Dwayne was kind enough to join us for this exclusive Q&A podcast episode. He asserts that being selective with your creator team is a critical key to influencer success.
“Because VR is hard to stream and creating good VR video is even harder, it is still always about quality. To showcase our games well, it needs to be a high-quality video.” – Dwayne WaiteEach channel – Twitch and YouTube – serve specific audiences and can provide you with new opportunities to expand your reach and add compelling pieces of authentic content to your library. Empowering your gamer audience can help your word-or-mouth spread organically and increase conversions now and in the future. Dwayne tackles all of these topics and more, including:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!