Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
CEO of Handwrytten – Handwriting Services for Brands
David Wachs isn’t just the founder of Handwrytten. He is also a marketing expert and serial entrepreneur who understands personalized retail and relationship management. In this exclusive podcast interview, David goes into detail about how a personal touch can deepen your relationship with customers.
“We find that just sending the note itself to be a personal act even if the content inside of it isn’t always 100% personal. The reason being – this notion and perception of time taken to write that note and the focus it takes to write that note are a currency now.” – David Wachs, HandwryttenPersonalization takes many different forms. But one way to show each customer how much you care is through literal handwritten notes. This act of kindness can endear customers to your brand, because it shows that . David Wachs isn’t just the founder of Handwrytten. He is also a marketing expert and serial entrepreneur who understands personalized retail and relationship management. In this exclusive podcast interview, David goes into detail about how a personal touch can deepen your relationship with customers.
“The average consumer – they’re doing everything online now, and there’s not that connection to a store clerk or shop owner or restaurant owner. At the same time, thanks to the Internet, they have 1000% transparency. When consumers go to buy your thing or service, they have unlimited choice to find any sort of offer. So when they choose to go with you, you better be grateful for it.”While a handwritten thank you note or birthday card is a big deal to customers and clients, the bigger reality is that your customers want to feel valued. Once you learn what gestures resonate with your customers, you can invest the effort and find ways to scale that idea. This investment of time and thoughtfulness is the heart of David Wachs message to brands. In this episode, you will learn:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!