influencer marketing and ecommerce marketing podcast GRIN gets real

Hosted by:

Katya marketing manager grin influencer marketing software

Katya Allison

Director of Marketing Content at GRIN

How to growth hack influencer marketing for maximum ROI

In this episode:

Sarah Grosz

Head of Influencer Marketing

Sarah Grosz has proven that a strong social media strategy can vault brands above their competition, no matter which goals they hope to achieve. With more than $1 million in trackable revenue for brands, Sarah now manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies.

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About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Full episode details

“You can ask for anything … the worst answer that you can get is ‘no,’ or ‘this is too much time, we’re just moving on.’ But influencers should be willing to work with you if you want to work with them longer term.” – Sarah Grosz, Social Media Strategist

Marketing approaches differ from one platform to the next, so it is important to keep a finger on the pulse of industry trends and always ask the right questions. An endless search for knowledge and drive to stay on the cutting edge is what propels brands forward and keeps relationships with influencers and customers strong. 

Sarah Grosz, the head of influencer marketing at MuteSix and an incredible social media strategist, joined a recent episode of the GRIN Gets Real Podcast to answer some of the pressing questions on the minds of influencer marketers.

She shared insights on some of her keys to success and how she has executed highly profitable social media strategies for some of today’s most profitable DTC companies to catapult those brands to the next level. 

Rapid fire – no questions are off-limits 

Breakdown of the GRIN Gets Real Podcast Ep. 35

Sarah Grosz has proven that a strong social media strategy can vault brands above their competition, no matter which goals they hope to achieve. With more than $1 million in trackable revenue for brands, Sarah now manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies.

She credits her success to an insatiable hunger to achieve, and constant search for new techniques and tools. She stuck around for extra time on this episode of the GRIN Gets Real Podcast to answer questions from marketers who share her passion for innovation and her quest for knowledge. 

In this episode, you will learn: 

  • The best models for paying out micro influencers
  • Best tools to employ for brands without an online store presence
  • Best tactics for pitching influencer partnerships
  • Tweaking list-building techniques for YouTube influencers
  • Tips for B2B companies looking to break into influencer marketing
  • How to hold influencers accountable for content (or a lack thereof)

Quotes from This Episode

QA MUTESIX Pick the brain of an expert social media strategist

“I know for a lot of brands I work with, content is king. And if we can’t get the content, especially working with these micro influencers, it really doesn’t make sense for us to move forward.”

 

“Larger influencers will add eyeballs more efficiently. But with that, they will most likely ask for payment. So one thing to do is just gift influencers that are more macro without any expectations in terms of deliverables.”

 

“If branding means getting better content for your brand, or creating some sort of brand for your product, I would go for the micro influencers that are more content creators. We can even say the nano influencers. That way you can get content with really efficient costs. A lot of the time we’re just sending out products.” 

 

“Poor content from creators will happen, and you want to think about how an influencer receives information and digests it.We usually send decks that are more visual and bulleted, as well as images and videos of content that you love — kind of create a mood board.”

 

 

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The GRIN Gets Real Podcast aims to cover not just influencer marketing, but every function of your marketing funnel for ecommerce. Join us as we invite the top minds in the influencer and ecommerce industries to discuss strategy, trends, insights and so much more.