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Hosted by:

Katya Allison

Director of Marketing
Content at GRIN

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GRIN Gets Real

About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

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Episode 4: #FactCheck Relationship vs. Relationship

In this episode:

influencer relationship marketing

Full episode details

Are you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer, and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into and discuss how to build influencer relationships, sustain them, and why they are so pivotal for the success of your influencer marketing program. We identify how to find those real relationships that will ultimately lead to brand love and how to maintain those relationships long-term. Join the conversation!   Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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