Episode 4: #FactCheck Relationship vs. Relationship
Are you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer, and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing.
Join GRIN as we jump into and discuss how to build influencer relationships, sustain them, and why they are so pivotal for the success of your influencer marketing program. We identify how to find those real relationships that will ultimately lead to brand love and how to maintain those relationships long-term.
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