Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
[audio src="https://grin.co/wp-content/uploads/2021/08/Nutrabolt-QA_2021-Q3-07.mp3" /]
Head of Product Content | Influencer Manager
Nutrabolt oversees the Cellucor, C4, and XTEND brands and is the industry leader for “better-for-you performance beverages.” Its energy and pre-workout supplements are popular among athletes, fitness enthusiasts, and trainers worldwide.
Matt Marconi’s career includes ten years in marketing, sports, and team leadership. As an influencer relationship manager at Nutrabolt, he is responsible for recruiting social media creators and overseeing campaigns.
Greg Tetzlaff has worked with Nutrabolt for nearly a decade and is the brand’s Head of Product Content and Industry Influencers. Before Nutrabolt, he was a sports trainer, retail manager, and entrepreneur.
“There’s ROI, return on investment, and then there’s ROR, return on relationship. So if we have one of our athletes giving out product that we send them and we want them to give great memories and experiences to consumers, that goes a long way.” – Greg Tetzlaff, NutraboltBuilding long-lasting relationships with top-performing fitness creators is easier said than done. However, genuine relationships produce the highest influencer ROI and attract more brand fans than any other marketing approach. Influencer marketers Greg Tetzlaff and Matthew Marconi joined GRIN for a recent Brands Talking Influencers webinar and graciously extended their visit to participate in a Q&A session on the GRIN Gets Real podcast.
“In our realm, every nutritional program is running an ambassador program. So how do you set yourself apart from the competition? And it’s all those little steps that are big game changers at the end of the day – sending that extra DM, introducing yourself, sending them products right away, responding to their emails/messages on time.” – Matt Marconi, NutraboltIn this exclusive Q&A episode, Matt and Greg discuss:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!