Influencer Marketing for Outdoor & Activewear Brands
“GRIN gives us a huge advantage in our space. It basically acts as an affiliate marketing assistant and helps me complete tasks that would otherwise be a full day’s work.”
– Cheyanne Pettyjohn, Director of Influencer Marketing at Rookie
Each month, Rookie averages:
1.4M+
Impressions
222K+
video views
$53 in EMV
for every $1 spent (50x ROI)
“We doubled our influencer marketing output last year. There is no way we would have been able to handle the amount of work our campaigns require without GRIN.”
– Brian Wood, Digital Marketing Manager at Boiron USA
In one year, Boiron generated:
400+
pieces of creator content
800K+
impressions
13K+
engagements
GRIN: The all-in-one platform for outdoor and activewear brands
Authenticity is everything in this space. Whether you’re outfitting weekend hikers or elite athletes, GRIN helps you run creator campaigns built for maximum performance.
Here’s how GRIN’s influencer marketing platform supports your brand:
Find outdoor and activewear influencers to walk to the walk.
No matter the adventure, GRIN helps you find outdoor and activewear influencers who naturally showcase your gear in action.
- Filter by activity, audience, values, or platform.
- Find creators already wearing or tagging brands like yours.
- Vet creators with verified performance data.
- Build campaigns that reflect your brand’s real-world impact.
Organize content like a gear locker—not a junk drawer
Your program creates tons of content. GRIN makes it easy to store, search, and reuse the best-performing assets so your team can stay fast and focused.
- Sort by product line, adventure type, or campaign.
- Repurpose content across web, email, ads, and retail.
- Use filters to quickly find what you need.
- Fill your content calendar with on-brand UGC that performs.
Build long-term partnerships with creators who get it.
The best content comes from creators who know your gear, use it often, and trust your brand. GRIN helps you build relationships with creators who go the distance for you.
- Set up repeatable, seamless workflows.
- Log personal notes, preferences, and key touchpoints.
- Send reminders to re-engage or celebrate milestones.
- Scale without losing the personal connection.
Make creator payments seamless, scalable, and performance-driven.
From one-off paid posts to evergreen affiliate deals, GRIN keeps creator payments reliable, so you can keep your partners engaged and motivated.
- Customize commission tiers by campaign or product.
- Automate payouts, bonuses, and reward triggers.
- Track every payment from a single dashboard.
- Build a reputation as a brand that’s easy to work with.
Catch outdoor and activewear trends before they peak.
The industry evolves quickly (and so does creator content). GRIN’s social listening tools help you spot trends early, identify advocates fast, and make your next move with confidence.
- Spot emerging creator trends and seasonal shifts
- Identify new voices shaping your niche
- Monitor sentiment around your brand and category
- Find fresh angles for content and campaigns
Use performance data to track progress and sharpen your strategy.
When your gear delivers results, your creator program should too. GRIN gives you full visibility into what’s working, so you can optimize, justify spend, and grow your brand.
- Analyze performance by creator, campaign, or product category.
- Track conversions, clicks, AOV, and overall ROI.
- Build leadership-ready reports in minutes.
- Use insights to guide product launches and future partnerships.
Integrate GRIN with your entire marketing stack.
No more bouncing between tools. With powerful integrations and customizable workflows, GRIN becomes the operational core of your entire creator program.
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