SACRAMENTO, Calif. — GRIN continued its mission of helping marketers harness the full power of the creator economy by releasing all-new software features made available to customers beginning in October.
Each of the fresh updates to GRIN’s leading Creator Management platform is designed to help brands save time so they can focus on what’s most important: building long-term relationships with all types of content creators.
“Our No. 1 goal has always been to help brands thrive in the creator economy,” GRIN President and Co-Founder Brian Mechem said. “And after countless hours of industry research and conversations with some of the most innovative minds in influencer marketing, we’re proud to introduce a new suite of features to set you up for success in Q4 and beyond.”
The GRIN x Klaviyo integration helps marketers personalize and automate emails to increase engagement and relevance. By keeping email and customer data in one place, Klaviyo empowers users with tools like segmentation, real-time customer profiles, predictive analytics, and more.
Executing a comprehensive content strategy just got a lot easier. Brands can now assign custom tasks in their next Activation so creators can deliver added value through blogs, reviews, and content beyond social media that highlight their strengths and talents.
The new Insights tab in the Creator Dashboard enables brands to help their creator partners better understand their performance, conversions, and commissions over time. This new feature is perfect for brands with robust affiliate programs or who want to improve transparency with creators.
Affiliate Deep Linking enables brands to achieve higher conversion rates than ever. Now, creators can send their audience directly to individual product pages, reducing the number of clicks and increasing the number of conversions, making tracking ever-increasing ROI even easier.
With improved onboarding, new GRIN customers can connect all necessary integrations in just a few clicks, so they don’t waste any time kickstarting their first campaign.
Minimize time spent on tedious compensation tasks and always know where your budget stands. With the Centralized Payments Dashboard, brands can view and manage all creator payments in one location within the GRIN platform.
GRIN clients who are ready to partner with more creators can now add CRM capacity on the spot, so they never miss a beat in scaling their program.
GRIN is the pioneer behind the world’s first Creator Management platform built to support every brand’s journey to connecting with consumers through authentic creator relationships. Thousands of the world’s fastest-growing brands—including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT—use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names.
Visit grin.co for additional resources and more information on the world’s leading Creator Management platform.