GRIN recently announced another wave of significant enhancements to its Creator Search feature—a staple of the platform’s Creator Discovery Suite.
Nearly half of marketers say that discovering the right creators for their program is the most challenging part of influencer marketing. However, these new updates bring them one step closer to finding the perfect creator match across today’s most influential platforms.
Creator Search now includes over 100 million TikTok profiles.
TikTok’s power to sway purchase decisions is undeniable, making it critical for brands to unlock access to as many of its creators as possible. With GRIN’s expanded search function, users can filter roughly 135 million creators on the platform.
Why TikTok?
It has become essential for influencer marketers to prioritize TikTok as a part of their overall strategy. Why?
- TikTok is now the #1 way Gen Z discovers new products online—outpacing even Google search. If you want to get discovered by young audiences, TikTok is the place to be.
- More than two-thirds of Gen Z watch reviews on TikTok before making a purchase. That makes it clear that consumers want to see a product in action before buying. And TikTok content creators are now a critical step in that process.
- TikTok users spend an average of 95 minutes per day on the app. That’s the highest total of any social media platform.
- TikTok is quickly becoming the gold standard for creators and influencer marketers alike. GRIN’s new Creator Search enhancement gives both parties more opportunities to take advantage of all the collaboration potential the platform has to offer.
GRIN introduces Creator Search for YouTube.
GRIN users can now leverage Creator Search to filter and find the perfect brand partners from a database of over 11 million YouTube creators.
YouTube is the world’s second-largest social media platform and a classic choice for long-form creator content. However, the recent surge in popularity of YouTube Shorts should make this release even more exciting for marketers.
Why YouTube Shorts?
Released in 2021, YouTube Shorts is the platform’s vertically-formatted rival to TikTok and IG Reels. Although YouTube was late to the vertical video game, Shorts has proven itself a major player for several reasons:
- YouTube Shorts boasts 9x more interactions and 2x more likes than landscape videos. Now, it’s easier than ever for marketers to find creators who can capitalize on that engagement potential.
- YouTube Shorts make users want to learn more about a brand and its products. In fact, one in three marketers experienced a 15-25% increase in web traffic from using YouTube Shorts.
- Nearly one in three U.S. consumers have discovered and purchased from new brands found on YouTube Shorts. For Gen Z, YouTube Shorts is second only to TikTok as their preferred method of product discovery.
With a massive global user base and an increasingly popular vertical short-form video option, it’s no surprise that over 65% of marketers say they plan to increase their YouTube usage moving forward.
The ultimate creator discovery solution
These new Creator Search enhancements offer GRIN users access to over 200 million creators across Instagram, TikTok, and YouTube.
That’s an overwhelming number of creators. Fortunately, GRIN makes it easy to narrow your search down to creators who meet your exact specifications with filters, including:
- Creator filters: Search for specific attributes and performance metrics like engagement rate, follower count, bio keywords, and more.
- Audience filters: Locate creators whose followers match your target audiences with filters for location, brand affinity, and interests.
- Lookalike filters: Have a creator you love working with? Find more just like them with the Creator Lookalike filter.
GRIN is committed to helping you build long-term relationships with creators who love your brand, use your products, and genuinely believe in both. And these new enhancements offer you even more ways of finding them quickly and easily.
