SACRAMENTO, Calif. — A 2022 commissioned Total Economic Impact™ (TEI) Forrester study conducted by Forrester Consulting revealed that investing in GRIN resulted in a 183% ROI over three years, with a payback time of less than six months.
To understand the full benefits GRIN offers, Forrester aggregated data and interviews with GRIN customers in varying company sizes and roles and combined the results into a single composite organization. The study concluded that the end-to-end Creator Management platform pays for itself—and then some.
How the Forrester study revealed an incredible ROI
“Now, because of GRIN, we’ve proven that influencer marketing is a ‘thing,’ and we need to budget for it accordingly,” one marketing manager in the entertainment industry noted in the study. “We have steadily turned it into a yearlong program and increased our budgets for both advertising and content creators. It’s made my job a much, much happier place to be.”
Forrester Consulting is known as part of one of the world’s most influential research and advisory firms. Through customer-centric data and reporting, Forrester helps clients implement modern strategies that accelerate business growth.
After crunching the numbers, Forrester determined that the GRIN composite customer experienced benefits of more than $1.71 million over three years, broken down in the following ways:
- Avoid dedicating 5 full-time equivalent (FTE) employees to an influencer program: +$494,000.
- Reduce social content creation spend by up to 40%: +$429,000.
- Increase sales by 75-125% by adding more creators to a program and activating them faster: +$523,000.
- More authentic creator relationships and precise audience targeting: +$268,000.
“GRIN allowed me to say, ‘Hey, I don’t need to go hire three more people if we want to bring on 300 more influencers,’” said one brand director in the retail industry. Forrester also discovered that many of GRIN’s benefits go beyond the hard numbers. According to the study, GRIN customers also experienced:
- Increased brand presence and improved brand sentiment.
- Cost savings from more effective negotiations with creators.
- Broadened influence of business insights garnered through the creator program.
- Deeper, longer-term creator relationships.
- Increased transparency into program operations, like inventory management to reduce costs.
- Robust program data and analytics for better business decision-making.
- Improved employee satisfaction with a focus on more creative and strategic endeavors.
“I think why our team loves GRIN so much is because they focus on communicating with influencers and relationship building,” said a senior social media specialist in the retail industry.
About GRIN
GRIN is the pioneer behind the world’s first Creator Management platform built to support every brand’s journey to connecting with consumers through authentic creator relationships. Thousands of the world’s fastest-growing companies—including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT—use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names.
Visit grin.co for additional resources and more information on the world’s leading Creator Management platform.
