Leading creator management platform makes strategic leadership changes amid its next phase of growth
SACRAMENTO, Calif. – Jan. 28, 2025 – GRIN, the world’s leading creator management platform, today announced the appointment of current president Ryan Debenham as its CEO. As CEO, Debenham will spearhead initiatives that allow GRIN to evolve beyond being a collection of powerful tools into a solution that aligns with a brand’s business outcomes and serves as a true strategic partner.
Debenham succeeds GRIN co-founder and previous CEO Brandon Brown, who after a decade-plus at the helm will transition to board chairman at the end of the month. Brown’s focus will be on long-term strategy, partnerships and supporting Debenham and the leadership team.
“Ryan possesses a rare combination of deep technical expertise, strong leadership and a people-first mindset — all of which makes him a leader who can accelerate innovation while building an incredible culture,” said Brown. “As I transition to my new role as GRIN’s chairman of the board, I look forward to the fresh infusion of energy and enthusiasm Ryan will bring as CEO to take GRIN to the next level.”
In addition to serving as GRIN’s CTO and president, Debenham brings a wealth of experience to his CEO role. Prior to GRIN, Debenham led AI and data analytics at Qualtrics, where he contributed to its $8 billion acquisition by SAP. Following that, Debenham became CTO at Route, driving revenue to $100 million in just four years. Once he joined GRIN as CTO, Debenham’s expertise and passion for innovation in the creator economy enabled him to quickly make an impact and rise through the ranks, being promoted to president and, now, CEO.
“My appointment as CEO comes at a pivotal moment: While the creator economy continues to grow due to influencer marketing being the most authentic form of connection between brands and consumers, it’s also complex and full of unsolved challenges,” said Debenham. “My new role enables me to drive innovation in a space that needs it — not only through technology but through insights, education, community and strategic partnerships — and to help shape the future of an industry I believe in. I’m excited for the opportunity.”
For more information on GRIN, please visit https://grin.co/.
About GRIN
GRIN is the pioneer behind the world’s leading Creator Management platform built to support every brand’s journey to connecting with consumers through authentic creator relationships. Thousands of the world’s fastest-growing brands—including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT—use GRIN to make creators feel like trusted, empowered partners, working with them to build their brands into household names.
Media Contact
Jessica Shein
PRforGRIN@bospar.com
