How Brands Win in Today's Creator Economy

Creator management combines all marketing that reaches the consumer through creators into a single framework and solution for your marketing teams.

consumers-type

Why creator management?

We knew that the key to generating trusted content from influencers was for the brand to build relationships (Page 3)

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Who are these creators?

Creators make content that attracts online engagement and forms digital communities. (Page 6)

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What is a creator's role within influencer marketing?

In influencer marketing, brands seek partnerships with creators who have earned the full attention of their audience. (Page 7)

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