How Brands Win in Today's Creator Economy

Creator management combines all marketing that reaches the consumer through creators into a single framework and solution for your marketing teams.


Why creator management?

We knew that the key to generating trusted content from influencers was for the brand to build relationships (Page 3)


Who are these creators?

Creators make content that attracts online engagement and forms digital communities. (Page 6)


What is a creator's role within influencer marketing?

In influencer marketing, brands seek partnerships with creators who have earned the full attention of their audience. (Page 7)

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