Influencer marketing campaigns cannot succeed without a clearly defined vision and a measurable goal(s). This worksheet helps you develop goals so everyone on your team knows what is expected of them.
Setting up a goal for your campaign or program needs the right balance of challenge and achievability. It must also be easily measurable so your team knows if it is on track to succeed. Use this worksheet to define your own S.M.A.R.T. goal to have your team ready to run effective and successful influencer marketing campaigns.
For an effective influencer marketing campaign, you need to establish a goal from the very beginning. Your team can only get where it wants to go if everyone on board is paddling in the same direction.