State of Influencer Marketing Report

Influencer Marketing has gained huge momentum in 2020 and shows no signs of slowing down. Download GRIN's full report on the state of influencer marketing today as we explore the real value of starting an influencer program, expected ROI, the Halo Effect and more. 

state of influencer marketing

Gain insight into influencer marketing for Ecommerce today

Use GRIN's full influencer marketing report for 2021 to explore how ecommerce brands are investing in influencer marketing. Discover how successful DTC brands are using influencer marketing for every stage of their marketing funnel, how COVID-19 has impacted their strategy, which social media platforms are performing and more. 

With this report you will gain insight on...

  • Industries that are seeing the greatest success with influencer marketing and how
  • How brands are investing in influencer marketing, what's working and what's not
  • How influencers are being used from top to the bottom of the marketing funnel
  • How brands have overcome challenges presented in the current eCommerce retail space
  • 2021 shopping trends that directly impact direct to consumer brands and their marketing strategies
state of influencer marketing 2020

Take a sneak peek...

influencer marketing preferred social media channels

According to a recent study, Instagram continues to dominate the influencer marketing landscape. In fact, 87.6% of marketers said that they turn to Instagram as their primary channel for influencer marketing campaigns. This is followed by Facebook (42%), YouTube (37.3%), Twitter (15%), and LinkedIn (12%).

All the resources you need for your influencer program

GRIN has got you covered with every resource you need to set up and influencer marketing program, manage your creators, build long-term creator partnerships, and gain true ROI on all your influencer marketing programs.

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.