Measuring the effectiveness of social commerce and influencer endorsements among social media users in the United States
In this guide you will get a behind-the-scenes look at how consumers think when they encounter influencer endorsements.
Influencer authenticity is your greatest asset when connecting with audiences on social media. This exclusive report will help you identify authentic influencers to partner with to help nurture trust with consumers.
What you’ll find in this exclusive report
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“The survey reveals that social media users are gravitating less toward celebrities and more towards down-to-earth creators. Nothing can replace genuine brand-consumer connections.”
As you leverage the survey data to refine your influencer marketing strategy, you will know exactly how consumers use social platforms to inspire, inform, and guide their purchase decisions.
All the resources you need for your influencer program
GRIN has got you covered with every resource you need to set up and influencer marketing program, manage your creators, build long-term creator partnerships, and gain true ROI on all your influencer marketing programs.