In this guide you will get a behind-the-scenes look at how consumers think when they encounter influencer endorsements.
Influencer authenticity is your greatest asset when connecting with audiences on social media. This exclusive report will help you identify authentic influencers to partner with to help nurture trust with consumers.
Which influencer types consumers prefer, how social media users determine authenticity, when consumers pay more for influencer-endorsed brands, and which industries are best for influencer marketing.
“The survey reveals that social media users are gravitating less toward celebrities and more towards down-to-earth creators. Nothing can replace genuine brand-consumer connections.”
As you leverage the survey data to refine your influencer marketing strategy, you will know exactly how consumers use social platforms to inspire, inform, and guide their purchase decisions.