Industry leaders succeed by partnering with social media creators to share their brand stories and provide genuine product endorsements to an engaged audience. Analyzing survey responses from 530 brands that utilize influencer marketing, this report explores where brands look for creators, how brands manage relationships with them, and what it takes to generate a positive ROI from creator partnerships.
In 2021, top brands scaled their influencer marketing programs from a foundation built on innovation. This report details their creative approach to influencer relationships, campaigns, goals, and more.
More than 72% of brands plan to use influencer marketing in 2022. Find out how one of the most lucrative and cost-efficient marketing strategies can work for your brand.
This report outlines how today’s top brands staff influencer marketing programs, set budgets choose the right partners, build winning campaigns and generate ROI.