0 to 100: Chapter 1 Getting Started with Influencer Marketing

5 Common Objectives to Guide Your Influencer Marketing Program

What do you want to achieve through Influencer Marketing? Your objective will dictate what “success” looks like for your influencer marketing program. Whether it’s increasing site traffic driving order, or building positive sentiment, setting clear program objectives will create purpose and streamline focus.

Awareness:

Getting your brand in front of as many people as possible and inspiring meaningful interactions with those who come across your content. You want to showcase your product/brand to the world with the goal of turning people into fans.

Conversions

Increasing revenue and making the sale are conversions tied to dollars. Other conversion goals include but are not limited to email sign-ups, form-submissions, e-book downloads, etc.

Content

Original, user-generated content to help feed your marketing and branding efforts. UGC serves as a priceless asset for bootstrapped brands, especially considering how affordable it is compared to professional designers.

Website Traffic

An effective influencer partnership will generate leads and drive conversions on your website. Traffic driven by influencers will help you retarget your website visitors moving them down the marketing funnel.

Reputation

Building a good reputation should focus on strengthening your brand image and building trust amongst your customers. Curating widespread positive sentiment of your brand among your target demographic.