Free CPM Calculator

Fill in any two inputs to calculate the third.

Please make sure you fill in two inputs with numeric values.

Total cost of a campaign

Cost per 1,000 impressions (CPM)

Number of impressions

GRIN’s Free CPM Calculator

CPM Calculator 1

How to use the free CPM calculator

CPM Calculator 2

CPM definition and benchmarks to strive for

CPM Calculator 3

How to calculate CPM

CPM Calculator 4

How to calculate impressions from CPM

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Why should marketers use a CPM calculator?

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How to use the free CPM calculator

Using GRIN’s free CPM Calculator is easy. Simply fill in any two inputs and click “calculate” to reveal the third input box. 

  • Total cost of a campaign: Be sure to consider all costs associated with your campaign, including the cost of products gifted to creators, flat rates paid to creators, etc.
  • Cost per 1,000 impressions (CPM): CPM is the price you pay for every 1,000 times a piece of creator content is displayed to your target audience. 
  • Number of impressions: Enter the total number of times your content was displayed, regardless of whether anyone clicked it or not.
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CPM definition and benchmarks to strive for

CPM stands for “cost per 1,000 impressions.” It measures how much it costs to show your ad to 1,000 people on social media or other advertising platforms. Instead of paying for each view or click, CPM calculates the cost for every 1,000 times your ad is displayed, regardless of whether people interact with it or not.

What is a good CPM?

A good CPM will depend on multiple factors, including the size and engagement of your creator’s audience, the industry or niche, and your overall campaign goals. But as a general guideline, consider $10 as a benchmark for influencer marketing campaigns. That means you’re paying $10 or less to reach 1,000 impressions with a creator’s sponsored content.

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How to calculate CPM

You can calculate CPM by dividing the total cost of a campaign by the number of impressions generated, then multiplying the result by 1,000.

CPM = (Total Cost / Number of Impressions) x 1,000

For example, if a campaign costs $500 and generates 100,000 impressions, you would calculate the CPM as:

CPM = ($500 / 100,000) x 1,000 CPM = $5
In this case, the CPM is $5, meaning it costs $5 to reach 1,000 impressions.

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How to calculate impressions from CPM

To calculate impressions from CPM), you need to divide the total cost of the campaign by the CPM value, then multiply the result by 1,000.

The formula for calculating impressions from CPM is as follows:
Impressions = (Total Cost / CPM) x 1,000

For example, if the CPM is $5 and the total cost of the campaign is $500, the calculation would be: Impressions = ($500 / $5) x 1,000 Impressions = 100,000
In this case, the campaign would generate 100,000 impressions.

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Why should marketers use a CPM calculator?

It helps advertisers understand the cost-effectiveness of their advertising campaigns and compare different platforms based on how much they charge to reach a thousand people. By using a CPM calculator, marketers can spend less time doing math and more time coming up with ways to get more bang for their buck!

The top benefits to consider:

  • Budget planning: By estimating CPM, marketers can make informed decisions about how to reach their target audience within budget constraints.
  • Performance evaluation: Marketers use CPM calculators to compare returns on different campaigns or advertising channels to identify the most cost-effective options.
  • ROI assessment: Marketers can determine whether the cost of reaching 1,000 impressions is justified by the resulting conversions, sales, or other desired outcomes.
  • Campaign optimization: CPM data helps marketers optimize their campaigns by identifying which platforms, ad formats, or targeting options deliver the best value for their investment.
  • Transparent pricing: CPM calculators provide transparency in pricing, allowing marketers to negotiate ad rates with publishers or advertising platforms and make data-driven decisions.
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Frequently Asked Questions

Influencer marketing is the most authentic marketing strategy when you partner with brand-aligned content creators who have a strong connection with their audience. By leveraging the trust and credibility these creators have with their followers, you can increase awareness, improve brand sentiment, and generate honest product endorsements from creators who know your brand and use your products. 

Influencer marketing software can be any tool(s) a brand uses to run its influencer marketing program. GRIN’s top-ranked Creator Management platform offers its users a full suite of features brands can leverage to execute winning influencer marketing campaigns with authentic content creators.

Influencer marketing software enables you to streamline your entire influencer marketing workflow so you can scale your program while maintaining strong working relationships with your highest-performing creator partners. Most brands start with a manual approach to influencer marketing, but as their program grows, influencer marketing software becomes essential for managing everything necessary to deliver the highest possible ROI. 

GRIN consistently ranks as the best influencer marketing software on the market. Why? 

Because GRIN is more than just influencer marketing software. 

GRIN’s revolutionary Creator Management platform enables brands like yours to own their authentic relationships with a broad spectrum of creators—from affiliates and ambassadors to social media influencers, PR specialists, and everything in between. 

GRIN helps you recruit the perfect creator partners, manage relationships and content at scale, and report on the success of your entire program, so you’re always getting the highest possible ROI from your influencer marketing efforts. 

Thousands of today’s leading brands already trust GRIN for all their influencer marketing needs, and you can too. Check out these user reviews to see what makes GRIN’s Creator Management platform the undisputed leader in the creator economy. 

GRIN’s headquarters is in Sacramento, California, but its fully remote workforce operates in locations all across the United States. 

GRIN offers multiple pricing tiers based on the level of a brand’s influencer marketing program and its individual needs. For more information, book a demo with a GRIN team member to determine the right plan for you. 

Yes, GRIN is a SaaS company offering brands the world’s top-ranked Creator Management platform. 

GRIN is a Great Place to Work-Certified™ organization. Its brand values and dedication to an inclusive work environment recently earned the company a spot on the 2022 list of Best Workplaces for Millennials by Great Place to Work® and Fortune magazine.

CPM stands for “cost for 1,000 impressions.” It is the price you pay for every 1,000 your content is viewed, regardless of whether that content gets clicked or not.

You can calculate CPM using the following formula:

CPM = (Total Cost / Number of Impressions) x 1,000

A good average CPM will depend on the size and reach of your creators, their industry or niche, and the overall goals of your campaign. But as a general rule, influencer marketers should strive for about a $10 CPM.

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