Influencer Marketing for Ecommerce Health & Fitness Brands

It’s easier than ever to grow an ecommerce health and fitness brand, thanks to the rise of influencer marketing. Find out what the leaders in the space are doing right—and how GRIN can help your brand do the same.

fitness industry influencer marketing trends

Health & fitness brands on GRIN: By the numbers

A quick look at our customer data shows rising social metrics and sales for health and fitness brands, even in the current global crisis. 

Check out the stellar numbers our health and fitness brands are seeing on average each week.


Generated pieces of content


Engagements per content piece


Impressions per content piece


Views per content piece


New influencer partnerships


Engaged prospects



Proven influencer marketing strategies that work

Here at GRIN, we’ve worked with some of the top DTC health and fitness brands and have seen tons of creative, successful influencer marketing campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.

Run live sessions.

Think meal prep classes, workout sessions, dance parties—these are the live experiences consumers are craving right now. Partner with creators to engage and schedule live video sessions that educate, entertain, engage, or all of the above.

GRIN tool: creator & influencer recruitment

Use the GRIN creator search engine of over 32M to find authentic creators, access outreach templates and manage marketing relationships.


Create a challenge.

Engage audiences with a content-driven challenge, hosted by their favorite creator. Have your creators ask their followers to post progressive content on social media with a campaign hashtag. Set a timeline and offer prizes to incentivize participation.

GRIN tool: campaign management

Activate unlimited campaigns that match your influencer marketing goals. Manage affiliate links, content creation and reporting all without leaving GRIN.

Offer helpful hints & hacks.

There’s always an appetite for resources, ideas, and information related to health and fitness. Create campaigns with your creators to offer things like how-to guides, top tips, infographics, calculators, and more to boost followers’ health.

GRIN tool: content creation & management

Discover and reach out to and partner with the right creators and get the best content to repurpose for your ads, website and social posts.


Give stuff away.

It’s the oldest trick in the marketing playbook, but it works exceptionally well in influencer marketing. Engage with your customers and create experiential opportunities by offering giveaways and promotions that your partner creators distribute to their followers.

GRIN tool: reporting & attribution

Track true ROI and the success of all your influencer campaigns with GRIN's reporting and attribution features.

Make promos mutual.

Give a little, get a little. Partner with creators and other brands that marry well with your product. Create cross promotions with more value by combining forces with relevant products and services.

GRIN tool: creator relationship management

Seamlessly communicate with creators and your team through GRIN's powerful inbox. Take action quickly and create campaign briefs, send emails, and position your brand message.


Want tips and tricks straight from successful marketers?

GRIN's new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.

Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.

Resources to inspire your influencer program

Still mulling over your plan of attack for your health and fitness brand? Take a look at a few hand-picked resources from our team.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.