Influencer Marketing for Ecommerce Food & Beverage Brands

It’s no secret that influencer marketing has catapulted the success of countless food and beverage brands. Find out what they’re doing right—and how GRIN can help you follow in their digital footsteps.

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Industry: Food and Beverage 1

Food & beverage brands on GRIN: By the numbers

Take a peek behind the GRIN curtain and you’ll see our food and beverage customers are making an impressive impact with influencer marketing, even in spite of the current global situation. Check out the great numbers our F&B brands are seeing on average each week.

8
Avg new pieces of content generated per week
11,280
Avg total engagements per week
66,810
Avg total impressions per week
45,221
Avg total video views per week
270
Avg total influencer partnerships
11
Avg new creator prospects per week
5.54X
Avg ROI (over the last 3mo)

Proven influencer marketing strategies That Work

Here at GRIN, we’ve worked with some of the top DTC apparel and accessories brands and have seen tons of creative, successful influencer campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.

Host virtual tastings.

Online tastings, in-home cooking events, and digital dining are where it’s at these days. Create an event and partner with foodies and chef creators to participate and/or share invitations to their followers. Sweeten the offer with a promo or discount and you’ve got a winning recipe.
GRIN tool: creator & influencer recruitment
Use GRIN to partner with authentic creators, access outreach templates, and manage creator relationships.

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Industry: Food and Beverage 2
Industry: Food and Beverage 3

#ShareThis

Get people talking about your brand with a creative hashtag campaign that incentivizes sharing. Have audiences plate their own creations to win a prize or tag their friends who deserve a gift. Enlisting creators will extend your reach and get the word out for maximum participation.
GRIN tool: campaign management
Activate, manage and analyze the success of your campaigns through GRIN with affiliate links, product fulfillment and discount codes.

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Commission a taste test.

Not everyone can try before they buy, so a review from a trusted creator can go a long way. Partner with vloggers and bloggers to review your product on their platform or use it in creative dishes. Offer affiliate links and promotional codes to their audiences and track success.
GRIN tool: influencer relationship management
Manage creator partnerships and gain live insight on your brand’s ambassador programs with GRIN.

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Industry: Food and Beverage 4
Industry: Food and Beverage 5

Whip up a recipe.

What can you create with your products? Offer delicious recipes that feature your food or beverage or pair well with it. Create evergreen content by asking creators to share your recipes, reproduce them, and share with their followers.
GRIN tool: reporting & analytics
Track true ROI and the success of your influencer marketing campaigns with GRIN’s reporting and attribution features.

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Go green.

While many food and beverage brands can’t help but create waste, you can team up with creators to offer solutions. Ask your ambassadors to create fun and environmentally friendly alternatives to throwing away finished products with fun DIY content pieces that can be shared across social channels.
GRIN tool: content creation & management
Manage your organically generated content and repurpose it across all your marketing channels with GRIN content creation and management tools.

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Industry: Food and Beverage 6

Want tips and tricks straight from
successful marketers?

GRIN’s new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.

Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.

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