Influencer Marketing for Food and Beverage Brands

In the lineup of industries that are killing it in Influencer Marketing, Food and Beverage has been a front runner in the success. GRIN has put together industry insights, strategy tips and resources to give you the competitive edge you need in the eCommerce Food and Beverage market. 

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Industry Snapshot

GRIN collected performance metrics and data across our customer platforms and found leaders in usage, engagement and influencer marketing success across the board. 

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Food and Beverage brands have seen steadily rising metrics that have led to increased sales, even in the current global crisis. Check out the phenomenal numbers our Food and Beverage brands are seeing on average each week.

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Proven Influencer Strategies That Work

GRIN knows influencer marketing. We've worked with some of the top eCommerce Food and Beverage brands out there and have seen many creative, successful influencer campaigns along the way.

Check out these real-life, proven strategies for eCommerce Food and Beverage brands that work - even in a crisis.

VIRTUAL TASTINGS

Virtual tastings, in-home cooking events and digital dining are trending. Partner with foodies and chef influencers to participate in your event or share invitations to their followers. Offer promotions and discounts to your attendees for maximum engagement.

GRIN TOOL: CREATOR & INFLUENCER RECRUITMENT

Use GRIN's influencer search engine of over 32M to find and partner with authentic influencers, create outreach and manage relationships.

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SHARE IT

Create a hashtag campaign with creative audience involvement, such as sharing plated creations of their own using your product or sending products to friends as gifts. Enlist influencers to extend your reach and offer incentives for consumers that join the fun. 

GRIN TOOL: CAMPAIGN MANAGEMENT

Activate, manage and analyze the success of your campaigns through GRIN with affiliate links, product fulfillment and discount codes.

BLOG IT

Partner with Vloggers and bloggers to review your product on their platform or use it in creative dishes. Offer affiliate links and promotional codes to their audiences and track success.

GRIN TOOL: INFLUENCER RELATIONSHIP MANAGEMENT

Manage influencer partnerships and gain live insight on your brand's ambassador programs with GRIN.

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MAKE A RECIPE

Offer delicious recipes along with your product. Create evergreen content by asking influencers to share recipes, create new dishes and make available to their followers.

GRIN TOOL: REPORTING & ATTRIBUTION

Track true ROI and the success of your influencer campaigns with GRIN's reporting and attribution features.

 

ADD A DIY

Stay green and ask influencers to create fun and environmentally friendly alternatives to throwing away finished products with fun DIY content pieces that can be shared across social channels.

GRIN TOOL: CONTENT CREATION & MANAGEMENT 

Manage your organically generated content and repurpose it across all your marketing channels with GRIN content creation and management tools.

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Want to Hear From Brands Live?

Don't miss out on the chance to join the conversation and hear from top eCommerce and DTC brands live!

GRIN's new webcast series Brands Working Remote Talking Influencers brings brands and industry execs together to discuss real influencer marketing scenarios, the current eCommerce landscape and successful marketing strategies for DTC companies.

Join the conversation and sign up for our guest list today!

The BEST software for influencer marketing. We scaled from $0 to $30M ARR in 36 months. Grin helped us scale our influencer marketing program in-house without having to hire more staff. The software automates a lot of time-consuming processes and reporting, and their CRM replaced dozens of spreadsheets and manual data entry.

Greg Connolly

CEO & Founder at Trifecta Nutrition

Looking for food and beverage influencers for your campaigns?

Check out these top influencers in the food and beverage space. Use GRIN's powerful influencer search tool to find top performing influencer lookalikes and GRIN's all-in-one communication features to recruit and build relationships with influencers that are the perfect fit for your brand.

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