Influencer Marketing for Beauty & Personal Care Brands

The rise of influencer marketing has made countless ecommerce beauty and personal care brands famous—and rich. Find out how they’re doing it and how GRIN can support you on the same path to success.

beauty and personal care influencer marketing industry

DTC beauty brands on GRIN: By the numbers

Take a look at the performance metrics and data of beauty brands on GRIN and you’ll find some impressive figures—in spite of the tricky times we’re currently living in. 

Check out the great numbers our beauty and personal care brands are seeing on average each week.


Generated pieces of content


Engagements per content piece


Impressions per content piece


Views per content piece


New influencer partnerships


Engaged prospects



Proven influencer marketing strategies that work

Here at GRIN, we’ve worked with some of the top ecommerce beauty and personal care brands and have seen tons of creative, successful influencer marketing campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.


The beauty world offers so many ways for audiences to express and share their creativity. Partner with creators and sponsor hashtag challenges across social media platforms with creative engagement ideas that invite audiences to engage and repost.

Grin tool: reporting & attribution

Track ROI and content analytics as you initiate each campaign. Watch as your reporting gives you live reporting on each and every post with GRIN.


Share the experience.

Consumers want to know what it’s like to use your product, and creators provide the perfect platform for doing just that. Leverage creator partnerships on social platforms such as TikTok and create video campaigns that showcase customers' real-life experiences with your products.

Grin tool: Creator & influencer recruitment

Use GRIN's creator search engine of over 32M to find authentic creators, access outreach templates and manage creator relationships.

Embrace free content.

Just because you’re a beauty brand doesn’t mean you need to rely on expensive professional photoshoots. Consumers today want authenticity over anything else. So supercharge your influencer programs to produce striking, real content (without the hefty photoshoot price tag).

Grin tool: content & creation management

Manage, track and repurpose all of your organically created content in one place. Filter by color, style and create visual campaigns that convert with GRIN.


Team up for tutorials.

Creators can be the ultimate guides to using your product. Partner with beauty creators who offer easy-to-follow tutorials to teach customers how to get a certain look. Have them invite followers to share pics of their own results, creating endless authentic content.

Grin tool: campaign management

Activate unlimited campaigns, manage content and collect real ROI on every single post with GRIN.

Go live.

It’s a no-brainer to leverage live video, which gets more engagement than the standard upload. Have creators host live events on Instagram Live such as beauty sessions, tutorials, and conversations to bring more awareness to your brand.

Grin tool: creator relationship management

Manage all your marketing partnerships and events with real time reporting, analytics, and powerful communications tools using GRIN.

go live influencer marketing strategy for beauty

Want tips and tricks straight from successful marketers?

GRIN's new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.

Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.

Resources to inspire your influencer program

Still mulling over your plan of attack for your beauty or personal care brand? Take a look at a few hand-picked resources from our team.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.