Influencer Marketing for Beauty & Personal Care Brands

The rise of influencer marketing has made countless ecommerce beauty and personal care brands famous—and rich. Find out how they’re doing it and how GRIN can support you on the same path to success.

See How We Do It
Industry: Beauty and Personal Care 1

DTC beauty brands on GRIN: By the numbers

ake a look at the performance metrics and data of beauty brands on GRIN and you’ll find some impressive figures—in spite of the tricky times we’re currently living in. Check out the great numbers our beauty and personal care brands are seeing on average each week.

15
Avg new pieces of content generated per week
34,579
Avg total engagements per week
285,617
Avg total impressions per week
185,696
Avg total video views per week
416
Avg total influencer partnerships
27
Avg new creator prospects per week
13.53X
Avg ROI (over the last 3mo)

Proven influencer marketing strategies That Work

Here at GRIN, we’ve worked with some of the top ecommerce beauty and personal care brands and have seen tons of creative, successful influencer marketing campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.

#ChallengeAudiences

The beauty world offers so many ways for audiences to express and share their creativity. Partner with creators and sponsor hashtag challenges across social media platforms with creative engagement ideas that invite audiences to engage and repost.
Grin tool: reporting & attribution
Track ROI and content analytics as you initiate each campaign. Watch as your reporting gives you live reporting on each and every post with GRIN.

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Industry: Beauty and Personal Care 2
Industry: Beauty and Personal Care 3

Share the experience.

Consumers want to know what it’s like to use your product, and creators provide the perfect platform for doing just that. Leverage creator partnerships on social platforms such as TikTok and create video campaigns that showcase customers’ real-life experiences with your products.
Grin tool: Creator & influencer recruitment
Use GRIN to partner with authentic creators, access outreach templates, and manage creator relationships.

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Embrace free content.

Just because you’re a beauty brand doesn’t mean you need to rely on expensive professional photoshoots. Consumers today want authenticity over anything else. So supercharge your influencer programs to produce striking, real content (without the hefty photoshoot price tag).
Grin tool: content & creation management
Manage, track and repurpose all of your organically created content in one place. Filter by color, style and create visual campaigns that convert with GRIN.

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Industry: Beauty and Personal Care 4
Industry: Beauty and Personal Care 5

Team up for tutorials.

Creators can be the ultimate guides to using your product. Partner with beauty creators who offer easy-to-follow tutorials to teach customers how to get a certain look. Have them invite followers to share pics of their own results, creating endless authentic content.
Grin tool: campaign management
Activate unlimited campaigns, manage content and collect real ROI on every single post with GRIN.

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Go live.

It’s a no-brainer to leverage live video, which gets more engagement than the standard upload. Have creators host live events on Instagram Live such as beauty sessions, tutorials, and conversations to bring more awareness to your brand.
Grin tool: creator relationship management
Manage all your marketing partnerships and events with real time reporting, analytics, and powerful communications tools using GRIN.

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Industry: Beauty and Personal Care 6

Want tips and tricks straight from
successful marketers?

GRIN’s new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.

Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.

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