Influencer Marketing for eCommerce Apparel and Accessories

In the lineup of industries that are killing it in Influencer Marketing, Apparel and Accessories has been a front runner in the success. GRIN has put together industry insights, strategy tips and resources to give you the competitive edge you need in the DTC fashion market. 

apparel and accessories influencers
generated pieces of branded content
engagements per content piece
impressions per content piece

Industry Snapshot

GRIN collected performance metrics and data across our customer platforms and found leaders in usage, engagement and influencer marketing success across the board. 

views per content piece
new influencer partnerships
engaged customer prospects

Apparel and Accessories brands have seen steadily rising metrics that have led to increased sales, even in the current global crisis. Check out the phenomenal numbers our Apparel brands are seeing on average each week.

X ROI

Proven Influencer Strategies That Work

GRIN knows influencer marketing. We've worked with some of the top DTC Apparel and Accessories brands out there and have seen many creative, successful influencer campaigns along the way.

Check out these real-life, proven strategies for eCommerce Apparel & Accessories brands that work - even in a crisis.

PROVIDE VALUE

Add a charitable component to your business model and partner with influencers that will bring social value to the forefront of your apparel brand and build authentic relationships with your audiences.

GRIN TOOL: INFLUENCER RELATIONSHIP MANAGEMENT

Take action quickly and seamlessly communicate with influencers and your team through GRIN's powerful inbox.

provide value influencer marketing
sales on the sly influencer marketing 2-01

SALES ON THE SLY

Give a sensation of inclusion to audiences and create exclusive “sales on the sly” or secret sales with influencer’s delivering special invitations to their followers.

GRIN TOOL: CAMPAIGN MANAGEMENT

Create affiliate links, handle product fulfillment and discount codes all within GRIN's campaign management suite.

INFLUENCER PARTNERS

Brands increase revenue by supporting and partnering with their influencers and offering higher discounts on the provided promo codes. In doing this brands will see an uptick in sales as influencers are more able to reach and persuade action from their followers with more enticing promotions.

GRIN TOOL: REPORTING & ATTRIBUTION

Track true ROI and the success of all your influencer campaigns with GRIN's reporting and attribution features.

partner with influencers
slim sales influencer marketing 3-01

SLIM SALES

Short, time-sensitive sales for Apparel and Accessory brands have seen an immense return. These "slim sales" use influencers to promote an allotted time slot for their audience to take action, giving a sense of exclusivity and urgency to the buyer. 

GRIN TOOL: CONTENT CREATION & MANAGEMENT 

Discover and reach out to the right Creators and get the best content to repurpose for your ads, website and social posts.

ADD INFLUENCERS

Build genuine influencer partnerships and your brand will produce authentic content that resonates with your audience and can be repurposed across all your marketing channels.

GRIN TOOL: CREATOR & INFLUENCER RECRUITMENT

Use GRIN's influencer search engine of over 32M to find authentic influencers, access outreach templates and manage influencer relationships.

add influencers influencer marketing

Want to Hear From Brands Live?

Don't miss out on the chance to join the conversation and hear from top eCommerce and DTC brands live!

GRIN's new webcast series Brands Working Remote Talking Influencers brings brands and industry execs together to discuss real influencer marketing scenarios, the current eCommerce landscape and successful marketing strategies for DTC companies.

Join the conversation and sign up for our guest list today!

Grin is by far the most comprehensive influencer marketing suite available today, and quite frankly warrants such praise due to the extensive nature of the tool's capabilities. Gone are the days of manually inputting product orders, consistently checking content deliverables have been posted, and the tediousness of updating influencer records on spreadsheets.

Ethan Frame

Influencer Marketing Director at MVMT

ethan frame talks influencer marketing

Looking for apparel and accessory influencers for your campaigns?

Check out these top influencers in the apparel, accessory and fashion space. Use GRIN's powerful influencer search tool to find top performing influencer lookalikes and GRIN's all-in-one communication features to recruit and build relationships with influencers that are the perfect fit for your brand.

influencer marketing platform schedule a demo
CTA BG Graphic

Ready to Take Control?

Learn how GRIN's influencer marketing
solutions help brands save time and money.

Grin - October - Infographic - FINAL

© Grin, Inc. 2020. All rights reserved.