Influencer Marketing for eCommerce Apparel and Accessories
In the lineup of industries that are killing it in Influencer Marketing, Apparel and Accessories has been a front runner in the success. GRIN has put together industry insights, strategy tips and resources to give you the competitive edge you need in the DTC fashion market.
Industry Snapshot
GRIN collected performance metrics and data across our customer platforms and found leaders in usage, engagement and influencer marketing success across the board.
Apparel and Accessories brands have seen steadily rising metrics that have led to increased sales, even in the current global crisis. Check out the phenomenal numbers our Apparel brands are seeing on average each week.
Proven Influencer Strategies That Work
GRIN knows influencer marketing. We've worked with some of the top DTC Apparel and Accessories brands out there and have seen many creative, successful influencer campaigns along the way.
Check out these real-life, proven strategies for eCommerce Apparel & Accessories brands that work - even in a crisis.
PROVIDE VALUE
Add a charitable component to your business model and partner with influencers that will bring social value to the forefront of your apparel brand and build authentic relationships with your audiences.
GRIN TOOL: INFLUENCER RELATIONSHIP MANAGEMENT
Take action quickly and seamlessly communicate with influencers and your team through GRIN's powerful inbox.
SALES ON THE SLY
Give a sensation of inclusion to audiences and create exclusive “sales on the sly” or secret sales with influencer’s delivering special invitations to their followers.
GRIN TOOL: CAMPAIGN MANAGEMENT
Create affiliate links, handle product fulfillment and discount codes all within GRIN's campaign management suite.
INFLUENCER PARTNERS
Brands increase revenue by supporting and partnering with their influencers and offering higher discounts on the provided promo codes. In doing this brands will see an uptick in sales as influencers are more able to reach and persuade action from their followers with more enticing promotions.
GRIN TOOL: REPORTING & ATTRIBUTION
Track true ROI and the success of all your influencer campaigns with GRIN's reporting and attribution features.
SLIM SALES
Short, time-sensitive sales for Apparel and Accessory brands have seen an immense return. These "slim sales" use influencers to promote an allotted time slot for their audience to take action, giving a sense of exclusivity and urgency to the buyer.
GRIN TOOL: CONTENT CREATION & MANAGEMENT
Discover and reach out to the right Creators and get the best content to repurpose for your ads, website and social posts.
ADD INFLUENCERS
Build genuine influencer partnerships and your brand will produce authentic content that resonates with your audience and can be repurposed across all your marketing channels.
GRIN TOOL: CREATOR & INFLUENCER RECRUITMENT
Use GRIN's influencer search engine of over 32M to find authentic influencers, access outreach templates and manage influencer relationships.
Want to Hear From Brands Live?
Don't miss out on the chance to join the conversation and hear from top eCommerce and DTC brands live!
GRIN's new webcast series Brands Working Remote Talking Influencers brings brands and industry execs together to discuss real influencer marketing scenarios, the current eCommerce landscape and successful marketing strategies for DTC companies.
Join the conversation and sign up for our guest list today!
Looking for apparel and accessory influencers for your campaigns?
Check out these top influencers in the apparel, accessory and fashion space. Use GRIN's powerful influencer search tool to find top performing influencer lookalikes and GRIN's all-in-one communication features to recruit and build relationships with influencers that are the perfect fit for your brand.
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