Influencer Marketing for Ecommerce Apparel & Accessories

Of all the industries killing it in influencer marketing, apparel and accessories has long been a front runner. Find out what so many DTC fashion brands are doing right—and how GRIN can help your brand do the same.

apparel and accessories influencer marketing trends

Apparel brands on GRIN: By the numbers

Our customer data shows apparel and accessories brands have seen steadily rising metrics leading to increased sales, even in the current global crisis. 

Check out the phenomenal numbers our fashion brands are seeing on average each week.


Generated pieces of content


Engagements per content piece


Impressions per content piece


Views per content piece


New influencer partnerships


Engaged prospects



Proven influencer marketing strategies that work

Here at GRIN, we’ve worked with some of the top DTC apparel and accessories brands and have seen tons of creative, successful influencer campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.

Partner for a cause.

Team up with a creator who shares your social values and runs sales for a cause you care about. You might donate one product for every one purchased, for example. You’ll not only drive sales but also build a positive brand image in the process.

GRIN tool: creator relationship management

Take action quickly and seamlessly communicate with creators and your team through GRIN's powerful inbox.


Run secret sales.

Make audiences feel like they’re “in” on something special by creating secret sales, where creators send an exclusive invitation to their followers. 

GRIN tool: campaign management

Create affiliate links, handle product fulfillment, and manage discount codes all within GRIN's campaign management suite.

Partner for promos.

Give your creator partners higher discounts on promo codes to share with their followers. You’ll see an uptick in sales due to creators’ ability to reach and persuade their audience to take advantage of an enticing promotion.

GRIN tool: reporting & attribution

Track true ROI and the success of all your influencer campaigns with GRIN's reporting and attribution features.


Slim down sales.

Short, time-sensitive sales for apparel and accessory brands see huge returns. These "slim sales" use creators to promote an allotted time slot for their audience to take action, creating a sense of exclusivity and urgency for buyers.

GRIN tool: content creation & management

Discover and reach out to the right creators and get the best content to repurpose for your ads, website, and social posts.

Connect with the right creators.

It’s not all about follower count. Brands who connect with creators who are truly a good fit for their brand are more likely to produce authentic content that resonates with audiences and builds real brand love.

GRIN tool: creator & influencer recruitment

Use GRIN's creator search engine of over 32M to find authentic creators, access outreach templates, and manage creator relationships.


Want tips and tricks straight from successful marketers?

GRIN's new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.

Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.

Resources to inspire your influencer program

Still mulling over your plan of attack for your apparel or accessory brand? Take a look at a few hand-picked resources from our team.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.