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Brands winning in 2022 are playing a different game from the competition. This ebook outlines the fundamental shift marketers now face to engage audiences in the creator economy and the evolution required to implement a more comprehensive approach to influencer marketing.
For partnerships to succeed, a creator must know the brand, use their products, and truly believe in both. Consumers can smell a fake endorsement from a mile away. And when they do, they’re already lost.
This ebook provides an in-depth look at, the state of influencer marketing, the shift to creator management, how brands are investing in creators, how to overcome challenges working with creators, creator trends for 2022
Brands have to think beyond the traditional influencer campaign for success in the new creator economy. This ebook will give you everything you need to understand how to recruit an army of brand-aligned creators and introduce you to the tools necessary to easily manage all your campaigns and relationships at scale.
