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The Power of Influence 2026: A Guide to the Creator-Driven Buyer Journey
Creators and affiliates have changed the rules of commerce. Get the latest consumer insights and the actionable strategies you need to thrive in 2026 and beyond.
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What’s in this guide?
The way people shop has completely changed. And creators are the ones driving that change, not just influencing what we buy, but reshaping where and how we buy it. We surveyed over 1,000 consumers to understand how creators, affiliates, and even AI are transforming the buyer journey, and what that means for your marketing strategy in 2026 and beyond.
See the latest consumer data.
How do online shoppers discover products? Which type of social media content do they prefer? What makes them click “add to cart”? We answer all of these questions and more with our 2026 consumer survey data, including the surprising role AI is starting to play.
Get the formula for success.
Numbers tell you what’s happening. This guide tells you what to do about it. We’ve provided a practical blueprint for leveraging creator and affiliate marketing to meet consumers where they are and drive measurable results.
Stand out to the modern consumer.
A successful creator program requires more than just showing up in the feed. It’s about building trust, inspiring action, and creating lasting connections with your target audience. Get the guide and start standing out today.
