The Influencer Marketing Manager’s Guide to Black Friday & Cyber Monday

If you’re looking for ideas to spice up your Black Friday and Cyber Monday, you’re in luck.
Discover top tips.
Meet the contributors.
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What’s in this Guide?

Black Friday and Cyber Monday (BF/CM) are some of the top shopping days of the year, and as more people prefer to browse from the comfort of home rather than in a chaotic store, ecommerce and DTC brands have a lot to gain.

Discover top strategies for acing BF/CM and the entire holiday season from leaders in the creator economy.

If you’re looking for ideas to spice up your Black Friday and Cyber Monday, you’re in luck.

Form your strategy with the help of people who’ve successfully partnered with creators to bring in major sales.

Meet the contributors.

We had the pleasure of working with some amazing GRINfluencers to discover what they have planned for the holiday season:

  • Olivia Schappert, Director of Social Media & Influencer Marketing at BOOBIE* Superfoods
  • Mike Martorano, Head of Partnerships & Influencer Marketing at Fresh N Lean
  • Emma Ecklin, Affiliate & Influencer Manager at Natural Dog Company
  • Holly Kitts, Director of Influencer Marketing at MuteSix

Discover top tips, including:

Always be testing.
Start early.
Budget accordingly.
Don’t forget about gift cards.
Harness 2022 trends.

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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