Darn Good Yarn, Darn Good Influencer Marketing

Darn Good Yarn is more than just yarn, and their influencers more than just ads. A brand with a deep-rooted global mission to eliminate material waste and over 500 influencers lending their creative contributions to its content arsenal, Darn Good Yarn not only scaled its business through influencers, they were able to create evergreen products through influencer creative content. 

The battle to wrangle content across social media platforms became a simple click of a button as this crafting brand streamlined its influencer management using GRIN.

Darn Good Yarn

In this video, you'll find out...


How influencer marketing creates evergreen products with user-generated content and produces new channels of revenue


About an influencer commission strategy that creates brand champions and scales an influencer marketing program


GRIN helps with managing Shopify, communications, content, and more via its full selection of influencer management tools

Organize Content

I think one of the really awesome features in GRIN functionality-wise and visually is when you log in and get to see a

page full of all your Instagram content or any content that’s produced.

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Content Deliverables

Finding content that an influencer produced is almost like babysitting before GRIN.

It’s like playing hide and seek and the kid's hiding.

Influencer Contracts

GRIN was the only [Influencer Software] I found that actually tracks commissions,

and I went through about eight different platforms at the time.

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Want to Hear From Brands Live?

Don't miss out on the chance to join the conversation and hear from top eCommerce and DTC brands live!

GRIN's new webcast series Brands Working Remote Talking Influencers brings brands and industry execs together to discuss real influencer marketing scenarios, the current eCommerce landscape and successful marketing strategies for DTC companies.

Join the conversation and sign up for our guest list today!

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Learn how GRIN's influencer marketing
solutions help brands save time and money.

Case Studies

Solutions for Brands Like You

GRIN helps a lot of amazing brands-see what they're saying about our solutions.

influencer marketing platform customer success story MVMT

"The tool integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time."

Ethan Frame

Senior Manager


"I have gone from 1.5 employees managing our influencer program to .5 employees all while tripling the amount of partnerships."


Keri O'Brien

Director of
Marketing & Sales


“The results GRIN helped us achieve are dramatically more efficient than media buys."


Dan Fletcher

VP of Strategy

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