Darn Good Yarn, Darn Good Influencer Marketing
Darn Good Yarn is more than just yarn, and their influencers more than just ads. A brand with a deep-rooted global mission to eliminate material waste and over 500 influencers lending their creative contributions to its content arsenal, Darn Good Yarn not only scaled its business through influencers, they were able to create evergreen products through influencer creative content.
The battle to wrangle content across social media platforms became a simple click of a button as this crafting brand streamlined its influencer management using GRIN.
In this video, you'll find out...
How influencer marketing creates evergreen products with user-generated content and produces new channels of revenue
About an influencer commission strategy that creates brand champions and scales an influencer marketing program
GRIN helps with managing Shopify, communications, content, and more via its full selection of influencer management tools
I think one of the really awesome features in GRIN functionality-wise and visually is when you log in and get to see a
page full of all your Instagram content or any content that’s produced.
Finding content that an influencer produced is almost like babysitting before GRIN.
It’s like playing hide and seek and the kid's hiding.
GRIN was the only [Influencer Software] I found that actually tracks commissions,
and I went through about eight different platforms at the time.
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Solutions for Brands Like You
GRIN helps a lot of amazing brands-see what they're saying about our solutions.
"The tool integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time."
"I have gone from 1.5 employees managing our influencer program to .5 employees all while tripling the amount of partnerships."
Marketing & Sales
“The results GRIN helped us achieve are dramatically more efficient than media buys."
VP of Strategy