Build an Appetite for your CPG Brand
“GRIN gives us all of the tools we need to execute national and international influencer marketing campaigns with ease. It has helped us find and recruit amazing talent around the world and communicate with them effectively, no matter what time zone they are in.”
– Amanda Mejia, International Social Media Strategist at Esponjabon
In six months, Esponjabon generated:
+120%
in-store retail sales
12M+
video views
1M+
engagements
“GRIN gives us the structure to actually scale. We went from manually managing gifting to running a full-funnel creator program that drives real sales.”
– Alexis Finnigan, Influencer and Social Media Manager at Buddle
In six months, Buddle generated:
1.8M+
impressions
570K+
creator video views
$0.05
CPC
Why use influencer marketing for CPG?
A wide variety of CPG brands successfully use creator marketing to build trust and drive sales for their products. Influencers are used in industries such as:
Food & Beverage • Health & Wellness • Beauty & Personal Care • Household Products • Baby & Childcare • Pet Care • Over-the-Counter (OTC) Medications • Paper & Plastic Goods
GRIN: The all-in-one platform for CPG influencer marketing
Consistency is everything in this industry. GRIN helps you run repeatable campaigns with creators your audience trust, so you can build awareness, drive conversions, and scale without missing a beat.
Here’s how GRIN will transform your workflow.
Find creators who make your product irresistible.
Whether it’s food, beverage, or household basics, GRIN helps you find influencers who naturally incorporate your products into content their audience loves.
- Filter by category, niche, or even a specific product type.
- Discover creators who already have built-in trust in your industry.
- Evaluate influencers with accurate engagement and conversion data.
- Build campaigns that feel organic, not staged.
Keep your creator content organized, searchable, and ready to reuse.
The more you grow, the more content you accumulate. GRIN helps you stay organized so you can keep campaigns moving and maximize the value of every asset.
- Store and sort content by product line, use case, or campaign.
- Repurpose creator content across paid, organic, and owned channels.
- Quickly find what you need with advanced search and filtering tools.
- Fill your content calendar with high-performing, brand-safe assets.
Build creator relationships that go beyond the first post.
Strong creator relationships are built on consistency, communication, and trust. GRIN help[s you nurture those relationships without adding to your workload.
- Create seamless, repeatable workflows for you and your creators.
- Log key details, preferences, and touchpoints for easy follow-up.
- Celebrate milestones and re-engage your top partners.
- Communicate with hundreds of creators without losing the personal touch.
Simplify creator payments for every type of collaboration.
Paying creators doesn’t have to be a chore. GRIN makes sure everyone gets paid on time, every time—no spreadsheets required.
- Set custom commission tiers by product or campaign..
- Automate payouts, bonuses, and milestone rewards.
- Track every payment from a central dashboard.
- Build trust with a payment process creators can count on.
Stay on top of what’s trending in your category.
GRIN’s social listening tools help you monitor what people are saying about your brand and what trends you should tap into.
- Track emerging tops and creator-led content themes.
- Identify creators on the up and up.
- Monitor brand sentiment and mentions in real time.
- Find new content angles before your competitors do.
Back every decision with accurate, real-time data.
Knowing what works is everything in a category where consistency wins. GRIN delivers clear, actionable insights that help you optimize and grow.
- Analyze performance by creator, campaign, or overall program.
- Prioritize the success metics that natter most to your brand. .
- Build polished, ready-to-present reports in seconds.
- Turn data into strategic improvements across the board.
Run your entire program from a central location.
With powerful integrations and customizable workflows, GRIN becomes more than just your influencer platform—it’s your central command center.
See GRIN in action
