True Citrus creates simple, clean, and delicious mixes from crystallized citrus, making it fun and easy for its customers to work more water into their daily routine. The company’s flagship product, True Lemon, has over 65,000 five-star reviews on Amazon and has won Best Overall Water Enhancer by the healthcare professionals at VeryWellFit.com for three years running.
Finding the tools to go from 0-300 content creators
Danny had to build True Citrus’ influencer program from the ground up. Since he was starting from scratch, Danny had to find a solution to streamline the process of uncovering net-new creators to represent the brand. He also needed a way to perform outreach at scale and send products to all the new partners.
GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.
Danny Marken
Assistant Brand Manager
The industry’s most comprehensive solution for creator discovery
Fortunately, Danny had the solution he needed in GRIN’s Creator Management platform. Specifically, True Citrus had access to GRIN’s Creator Discovery Suite—a combination of five on-demand and always-on recruitment tools to source creators in a fraction of the time of a traditional process.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
No one else is really like GRIN, everyone else is so campaign oriented and it feels like they are built for agencies. GRIN is different, GRIN is an ongoing relationship management platform.
Danny Marken
Assistant Brand Manager
A thriving community of brand-aligned content creators
GRIN’s Creator Discovery Suite helped Danny quickly scale True Citrus’ influencer program with creators who love the brand’s products and align with its mission. With countless hours saved using GRIN, Danny had plenty of time to nurture lasting relationships with high-performing creators and focus more energy on achieving big-picture goals.
Since working with GRIN, True Citrus has generated:
300+
new creator partnerships
25%
increase in creator response
1,200+
pieces of creator content delivered
I go directly to Curated Lists every single two weeks. It is my absolute favorite feature. I did not realize that I needed it until it was already a thing.
Danny Marken
Assistant Brand Manager
