How Brand Love Led to a 250%+ Sales Increase
Trestique is a sustainable beauty brand offering clean, zero-waste makeup kits and essentials. Its mission is to create solution-based makeup products that empower consumers with time-saving and sustainable routines they can feel good about investing in.
Trestique goes beyond the typical “beauty influencer” to find content creators in multiple niche industries passionate about the brand’s mission and products. By partnering with influencers who align with its values, Trestique generated genuine brand love that translated into record sales and conversions.
In 2021, Trestique ran a 2-week Black Friday campaign on Instagram to drive awareness and sales. But because the company rebranded just 2 months before the campaign, Trestique needed to educate the beauty world—and its influencer partners—about everything the sustainable products and practices the brand now had to offer.
By the end of the campaign, Trestique needed to generate:
Trestique broke its campaign into two parts. Its influencers spent the first week posting static and Reel content to introduce Trestique’s campaign and products. The posts also built excitement for the second week of the campaign, which consisted of IG Live events to educate and drive sales for the holiday promotion.
“We were noticing that the beauty influencers just weren’t converting. That was the number one goal that we were looking to solve with this campaign by switching from beauty creators who were talking about products from other brands every single day to finding people who are lifestyle-oriented and only talk about us and maybe one or two other brands.”
– Dayna Lawrence, Assistant Manager of Social Media and Brand Partnerships at Trestique
Trestique relied on GRIN as its all-in-one Creator Management platform to help reach its goals. With a comprehensive campaign workroom and advanced tools, Trestique had everything it needed to identify top-performing influencers, recruit new prospects, provide outreach and communication at scale, and analyze all campaign data.
Trestique noticed that traditional beauty influencers didn’t convert as well as it needed them to. The marketing team used GRIN to identify four lifestyle-oriented influencers that Trestique had worked with in the past and branched out to find four new creators.
The work resulted in eight high-performing creators who were thrilled to work with the brand and share its story. Trestique educated each influencer on its products and listened to their feedback on which items they loved and most wanted to promote. It also provided the creators with campaign briefs in the form of mood boards to help keep them on brand while allowing for creative freedom.
The influencers took what they learned from the Trestique team about the brand and its products and passed that knowledge to their followers during their respective IG Live events. Trestique was amazed by the content quality of the live events and was proud to repurpose the material throughout the brand’s entire marketing strategy.
Trestique’s 2-week Black Friday campaign generated: