Orangetheory is a fitness brand with more than 1,000 exercise studios worldwide. With its Heart Rate-Based Interval Training concept, Orangetheory offers accessible classes for people of all fitness levels. Highlighting the inspiring stories of its members who have embraced longer, healthier, and more vibrant lifestyles is a source of pride for the company.
Lofty campaign goals and a tight deadline
In November 2022, Orangetheory’s small influencer marketing team ran a month-long campaign to capture leads and promote brand awareness. They aimed to work with at least 20 creators and accumulate no less than 1 million impressions. With lofty goals and a tight deadline, the team needed a way to communicate with all creators efficiently, customize deliverables and payments for each partner, and track campaign ROI.
I can confidently say that utilizing [GRIN] for optimization yields significant benefits. Not only does it streamline our workflow and boost productivity, but it also allows us to operate with a more efficient, leaner team.
OrangeTheory
Social Media Strategy Manager
Turning brand fans into passionate advocates
Orangetheory relied on GRIN’s leading Creator Management platform to get more done in less time while building strong relationships with creators passionate about the brand’s mission. With a full suite of automation tools at its fingertips, Orangetheory had everything needed to keep its roster happy and run a first-class campaign.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
I can attest to the immense value of the email automation feature. Crafting a customized series of email threads allowed us to establish consistent touchpoints with our influencers, including gentle reminders a week prior to deadlines or follow-ups for missed deliverables.
Orangetheory
Social Media Strategy Manager
A platform built to exceed expectations
GRIN’s end-to-end Creator Management platform helped Orangetheory accomplish its goals and then some. Not only did the influencer marketing team exceed campaign expectations, but they also nurtured strong relationships with high-performing creators eager to participate in future projects.
In just one month, Orangetheory accumulated:
30+
creator partnerships
1.4M+
impressions
90%+
client booking completion
Our creators had a diverse range of strengths, with some excelling in photography while others shone in storytelling via video. By utilizing the custom task feature, we were able to assign tasks tailored to each creator’s specific skill set, resulting in more engaging and effective content.
Orangetheory
Social Media Strategy Manager