the challenge
Lofty campaign goals and a tight deadline
In November 2022, Orangetheory’s small influencer marketing team ran a month-long campaign to capture leads and promote brand awareness. They aimed to work with at least 20 creators and accumulate no less than 1 million impressions. With lofty goals and a tight deadline, the team needed a way to communicate with all creators efficiently, customize deliverables and payments for each partner, and track campaign ROI.
View case study